OREGON: Anagha Alreja has been promoted to director of global brand creative for brand voice at Nike, expanding her remit from regional oversight of Asia-Pacific and Latin America to worldwide responsibilities.
The appointment, effective September 2025, elevates Alreja after 16 months as creative director for brand voice across Nike’s APLA markets. She has spent nearly 13 years at the American sportswear giant, climbing from head of brand communications in India to increasingly senior creative roles at the company’s Beaverton headquarters.
Alreja brings two decades of marketing experience with marquee brands including an eight-year stint at Walt Disney Co, where she served as senior manager for franchise marketing in Mumbai. The Cannes award winner describes herself as driven by consumer insights and strategy, with a particular interest in media and technology innovations.
Her promotion comes as Nike continues to invest heavily in direct-to-consumer marketing and brand storytelling across emerging markets, where the company sees significant growth potential. Alreja’s track record spans traditional advertising, digital marketing and collaborative leadership roles.
Before joining Nike in 2013, she also worked in marketing and sales at Real Image Media Technologies in Mumbai’s metropolitan region.
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