MUMBAI: When skincare gets a caffeine kick, you know the beauty world is brewing something bold. Shryoan Cosmetics has teamed up with abcoffee in Gurugram to serve up its latest creation, the Super matcha pore tightening serum, and it promises to tighten more than just your daily routine.
Unveiled amid swirls of artisanal matcha lattes and glossy skincare talk, the serum takes its cue from Camellia sinensis leaf extract (aka matcha), Niacinamide and a dose of natural moisturising factors. The recipe? Smaller pores, balanced oil, quenched skin and a luminous finish, all bottled for just Rs 199.
“Super matcha is more than a serum, it’s a celebration of modern, multitasking skincare,” said Shryoan co-founder Drishti Madnani, adding that the serum’s fun, accessible vibe is every bit as important as its results.
By mixing skincare with café culture, Shryoan’s launch felt less like a beauty pitch and more like a lifestyle experience, the kind where antioxidants, wellness trends and a silky finish collide over a matcha latte.
With this collaboration, Shryoan signals that beauty is no longer confined to the vanity mirror; it’s about immersive, everyday rituals. And if this launch is anything to go by, the brand is just warming up before frothing up more trend-savvy skincare concoctions.
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