MUMBAI: Chintan Thakker has traded sweet treats for dental care. The senior business director at Wavemaker India, who spent the past four years crafting campaigns for Mondelez’s snacking empire, is now leading the agency’s integrated marketing communications for Colgate.
The move caps a 14-year career that began in social media analysis and meandered through entrepreneurship before landing Thakker in his current role. His time with Mondelez proved particularly fruitful: the campaigns he orchestrated earned India its first Cannes Titanium Lion and racked up over 300 national and international awards in just two and a half years.
Thakker joined Wavemaker in May 2021 as director of innovation and integrated marketing communications, building a seven-person team and driving technology and content partnerships for Mondelez India. He was promoted to senior business director this month./
His earlier ventures were less gilded. In 2015, Thakker co-founded twentythree, a boutique digital agency that worked with Discovery Channel, Animal Planet and TLC. He also launched Odd Giraffe Lifestyle, a women’s brand that folded after seven months in 2017—a failure he credits with sharpening his strategic instincts.
Before striking out on his own, Thakker climbed the ranks at digital agencies Gozoop and EveryMedia Tech, managing social media for brands including Hyundai, PepsiCo and Bollywood studios. He started his career in 2011 as a video editor and reporter at Fuzion Productions.
The Colgate account marks fresh territory for Thakker, who has spent recent years immersed in the language of indulgence. Now he must master the vocabulary of oral hygiene.
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