MUMBAI: NTT Data has snapped up Exah, a Salesforce consulting partner and AI implementation specialist, to supercharge its customer engagement game across the Middle East and Africa (MEA).
The Johannesburg-based acquisition strengthens NTT Data’s in-region Salesforce capabilities, blending its global scale with Exah’s proven local expertise. The result? Smarter, faster and more personalised Salesforce solutions for clients navigating today’s customer-first economy.
Salesforce is already a cornerstone of NTT Data’s growth strategy, offering unified customer data, streamlined workflows and AI-powered insights. By bringing Exah on board, NTT Data adds an extra layer of technical depth and on-the-ground support.
NTT Data MEA CEO Alan Turnley-Jones, said the acquisition was about “combining Exah’s expertise with NTT Data’s global capabilities to deliver innovative solutions that drive customer engagement and business growth.”
For Exah, it’s a chance to plug into a global network while staying true to its roots. “Delivering exceptional customer value through innovation is our founding principle,” said Exah managing director Tiaan le Roux. “Joining NTT Data lets us amplify that mission across Africa and beyond.”
This move follows NTT Data’s 2023 purchase of MuleSoft consultancy Apisero, further strengthening its integration chops across digital, voice and CRM platforms. With Exah in the fold, NTT Data can now deliver Salesforce expertise end-to-end, from integration to post-implementation support, while also building local skills through its young talent programme.
For businesses across the MEA region, it means a stronger partner to keep their customer relationships cleaner, faster and smarter, no manual refresh needed.
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