MUMBAI: When the beat drops and the lights glow, the vibe is pure celebration. This festive season, Signify (Euronext: Light), the world’s leading lighting company, has rolled out its new campaign starring actor and brand ambassador Sanya Malhotra, putting the spotlight on Philips Smart and Deco lighting.
Titled Light Up Every Day, the campaign taps into the way Gen Z is remixing festive traditions pairing classic tunes with ambient lighting, and turning their homes into mood boards of music, light and joy. The film follows a young couple vibing through the day, where lighting doesn’t just brighten spaces but becomes an extension of self-expression.
“With Gen Z fast becoming significant buyers of premium products, the campaign reflects their demand for personalisation, mood-setting and experiences,” said Signify head of marketing for strategy govt. affairs and CSR Nikhil Gupta. “Through lighting, we’re not just enhancing spaces, we’re shaping moods and memories.”
Sanya Malhotra echoed the sentiment: “Festivals have always held a special place in my heart. Light sets the mood, expresses style, and creates lifetime memories. That’s why I’m so excited to be part of this campaign with Signify.”
The campaign goes beyond screens too. With 500 plus lighting designs spread across 300 plus Philips Smart Light Hubs in India, consumers can step into experiential spaces to explore setups, get expert recommendations and discover how smart lighting transforms their homes.
Shot with actor Rohan Gurbaxani, choreographed by Karishma Chavan and set to music by Aman Pant, the film pulses with energy, curated by creative agency FCB Kinnect. It will shine across Youtube, Instagram, Facebook, OTT platforms and social media throughout the season.
By fusing sound, style and smart design, Signify makes a simple promise: when light matches your vibe, every day is a festival
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