MUMBAI: From the kabaddi mat to the morning jog, Technosport is championing movement everywhere. The homegrown activewear brand has teamed up with Dabang Delhi K.C., the Pro Kabaddi League Season 12 franchise, to launch a dynamic campaign celebrating everyday athletes across India.
Titled Made in India. Made for Champions., the film draws parallels between the high-intensity moves of professional kabaddi players and the small yet powerful movements of daily life, whether it’s a sunrise push-up, a sprint to catch the bus, or the final gym rep that beats yesterday’s record. Every lunge, dive, and sprint tells a story of perseverance, discipline, and champion energy that doesn’t stop off the mat.
Technosport head of marketing Patralika Agrawal said, “Performance isn’t the privilege of a few. Our collaboration with Dabang Delhi brings to life the spirit that drives everyday champions across India. From arena to street, we empower every movement with innovation, comfort, and durability.”
As official kit partner and powered by sponsor, Technosport outfits the team with performance wear featuring UPF50 plus sun protection, antibacterial finishes, moisture-wicking tech, and four-way stretch. Every stitch, jersey, and fabric innovation embodies the brand’s belief: greatness is forged in daily motion.
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