MUMBAI: Looks like Cloud TV just found its frequency for nostalgia. In a landmark partnership, India’s first homegrown Smart TV operating system has teamed up with Prasar Bharati’s OTT platform, Waves, to bring the nation’s cultural heartbeat and entertainment heritage straight to connected TVs across the country.
The collaboration ensures that Cloud TV’s 12 plus million users, spanning popular TV brands like Lloyd, Micromax, and Croma, can now tune into Waves’ vast digital library. From Doordarshan and Akashvani’s iconic archives to new-age shows, music, and live events, the platform offers content in over 20 languages, uniting India’s timeless stories with today’s digital rhythm.
Cloud TV COO & co-founder Abhijeet Rajpurohit called the alliance “a digital bridge connecting nostalgia with innovation, heritage with technology.” The goal, he said, is to let viewers experience India’s cultural narrative in a modern, accessible way.
Echoing this sentiment, Prasar Bharati CEO Gaurav Dwivedi noted that Waves embodies India’s self-reliant digital vision, giving audiences a seamless way to engage with the nation’s rich cultural and creative ecosystem.
With Cloud TV OS already powering millions of Smart TVs across brands, the move amplifies Waves’ reach into homes nationwide. Viewers can simply spot the Waves logo on their Cloud TV-powered sets and dive into a treasure trove of shows, radio, podcasts, and archives, where the old meets the new in perfect harmony.
After all, with desh ka apna OTT meeting desh ka apna OS, India’s story just found its clearest signal yet.
Leave a Reply