MUMBAI: Looks like Max Fashion just hit refresh. The homegrown style favourite has unveiled a brand-new identity and flagship store at Bengaluru’s Phoenix Marketcity, marking a bold stride from racks to experiences.
The new look isn’t just a logo glow-up, it’s a mindset shift. With a clean, modern design language and an emphasis on how shoppers feel inside the store, Max is moving from being product-first to experience-led. Think open layouts, warm lighting, ambient music, and even a signature scent, all crafted to make fashion feel personal, social, and selfie-ready.
“Max Fashion has always stood for great style, but today’s customers want more: relevance, ease, and inspiration,” said Max Fashion CEO Sumit Chandna. “Our new identity celebrates individuality while keeping the value promise that Max is known for.”
The 12,000 square feet flagship store brings this fresh philosophy to life with a dramatic “fashion theatre” display, curated trend edits, and intuitive store navigation that makes shopping feel effortless. Trial rooms come with flattering lighting, checkout happens via sleek digital POS counters, and the “endless aisle” feature lets customers browse more sizes and styles online.
From bold visuals to reimagined collections featuring easy fits and modern cuts, Max’s reboot is designed for a generation that wants to look good and feel good while doing it.
With over 500 stores across 140 cities, Max plans to roll out this identity nationwide in the coming months, setting a new tone for value fashion that’s modern, connected, and confidently Indian.
New look. New vibe. Same Max magic, just made for now.
Leave a Reply