MUMBAI: Pansari Group is bringing the festive sparkle back to India’s neighbourhood markets with its heartwarming campaign, This Diwali, Let’s Bring Back the Raunak. The initiative celebrates retailers as part of the extended Pansari family, ensuring every shop shines with joy and togetherness this festive season.
Under the programme, over 20,000 retailers across the country are receiving Vandanwar and Aarti books, Ganesh-Laxmi statues, sweets, and chai, turning each store into a little corner of festivity. Beyond decorations, Pansari is also providing marketing, logistical, and promotional support, giving shopkeepers the confidence to greet customers with renewed energy and festive spirit.
“Diwali is about happiness and togetherness,” said Pansari Group director Shammi Agarwal. “While diyas are lit by families at home, we’re lighting up our retailers’ stores. We want each shop to shine bright with positivity and prosperity this Diwali. Ye Diwali, Pansari Vaali.”
Launched in October, the campaign will continue until Diwali, spreading cheer across India’s bustling bazaars. By restoring the festive glow to local markets, Pansari Group aims to reinforce social ties and remind everyone of Diwali’s true essence: celebration, unity, and shared joy.
With over six decades of FMCG experience, Pansari Group continues to blend tradition with innovation, supporting home-cooked meals and healthy living while embracing the evolving needs of consumers and communities.
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