Pepperfry sparks early festive comfort this Diwali

MUMBAI: Light up your living room before the lights go up! Pepperfry, India’s leading e-commerce furniture and home décor brand, is making this Diwali extra cosy with its latest campaign, This Diwali, Bring Home the Comfort You Felt. 

The campaign invites customers to experience the comfort and style of Pepperfry’s furniture in-store, allowing families to bring home sofas, recliners, and dining sets immediately instead of waiting for deliveries. The idea is to kickstart the festive season with joy, warmth, and stress-free celebrations. 

“Diwali is about laughter, lights, and the warmth of home. With this campaign, we want families to feel our furniture first-hand and enjoy the festival from the very start,” said Pepperfry lead, brand marketing Archana K.

The quirky ad films capture familiar home scenes that quickly reveal the magic of Pepperfry stores. From luxurious recliners to stylish dining tables, every product blends comfort with design, letting customers celebrate in style without delay. 
Shoppers can also enjoy Diwali dhamaka offers, including up to 70 per cent off on furniture and décor, 25 per cent cashback, free express shipping, and store-exclusive deals like a 3-seater sofa at the price of a 2-seater. 
 
With this campaign, Pepperfry combines playful storytelling and immersive experiences, ensuring the joy of Diwali begins in its stores and continues seamlessly in homes across India. 

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