MUMBAI: Zee Entertainment is doubling down on diversification. Fresh from reporting a 63 per cent collapse in quarterly profit, the company has approved a Rs 15 crore injection into Ideabaaz Tech Pvt Ltd, a fledgling startup incubator incorporated a mere ten weeks ago. The move grants Zee a 20 per cent stake in the venture—a modest bet, perhaps, but a revealing one.
Ideabaaz operates across three verticals: show, platform, and exhibition. The pitch is seductive: empower entrepreneurs across India with a particular focus on tier two and tier three cities where capital and mentorship remain scarce. It’s the sort of feel-good mission that plays well in investor presentations and corporate social responsibility statements.
The investment carries no related-party baggage and requires no regulatory approvals.
Ideabaaz may prove visionary. Tier two and tier three cities represent genuine opportunity, and media-plus-entrepreneurship could be a compelling cocktail.
Leave a Reply