MUMBAI: In a move set to reshape India’s connected TV (CTV) ad space, Frodoh, the fast-rising adtech innovator, has joined forces with Cloudtv, the country’s fastest-growing smart TV operating system, to bring sharper, data-led advertising experiences to millions of living rooms.
With over 12 million viewers across 250 TV brands, Cloudtv offers one of India’s largest smart TV footprints and now, through Frodoh’s programmatic expertise, that screen time could soon turn into prime ad time. The partnership promises to help brands bridge the widening gap between the broad reach of traditional television and the precision of digital campaigns.
“CTV advertising unifies fragmented audiences and brings brands closer to where viewers are most engaged on their smart TVs,” said Frodoh founder and CEO Russhabh R Thakkar. “Together with CloudTV, we’re setting the stage for advertisers to explore new levels of visibility and relevance.”
Echoing that vision, Cloudtv COO and co-founder Abhijeet Rajpurohit said, “Our mission is to redefine the CTV ad landscape in India. Partnering with Frodoh strengthens this mission by combining our OS ecosystem with their deep understanding of CTV demand.”
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