Brands

Summercool aims to offer high-performing, durable & eco-friendly products: Sanjeev Kumar Gupta

Published

1 year ago

September 9, 2024

Mumbai: Established in 1992, Summercool Home Appliances, a brand founded by Sanjeev Kr Gupta and Rajeev Kr Gupta, has transformed from a modest startup with Rs 25,000 into a business empire valued at Rs 300 crore. With a sprawling infrastructure in Ghaziabad spanning over four million square feet and housing four advanced factories, the company has significantly expanded its product line from air coolers to include ceiling fans, exhaust fans, and other home appliances.

The brand boasts a robust distribution network of over 300 distributors across India and has begun exporting to Nepal, with plans for further international expansion. Renowned for its commitment to quality, innovation, and customer satisfaction, Summercool is setting its sights on enhancing its global presence and exploring new markets.

Indiantelevision.com’s Arth Chakraborty, in conversation with Summercool Home Appliances Ltd CMD Sanjeev Kumar Gupta explored the brand’s evolution so far, their standout aspect, current marketing strategies and more…

Edited Excerpts:

On Summercool’s evolution over the past 32 years in terms of its identity, product offerings, and customer perception; and the most significant milestone in this journey

Over the past 32 years, we have undergone a remarkable evolution in terms of our brand identity, product offerings, and customer perception. We began with a humble capital of Rs. 25,000 and today we have grown into a formidable brand under Summercool group in the home and kitchen appliances sector, valued at approximately Rs 300 crore. We initially started with the production of air coolers, and by the year 2000 and now our product line has expanded to ceiling fans, exhaust fans, and a diverse range of other home appliances. Additionally, our production capacity stands at an impressive 5,000 air coolers per day, showcasing its significant growth and operational capabilities.

A key aspect of our evolution has been our commitment to quality and customer satisfaction, which has helped the brand build a loyal customer base of 30 million satisfied customers. This dedication to delivering superior products and exceptional customer service has positioned Summercool as a trusted name synonymous with innovation, quality, and reliability.

On Summercool maintaining its brand identity over the years while expanding its product line

From our inception, we have been committed to providing reliable, high-quality home appliances that enhance the everyday lives of our customers. This focus has allowed us to build a strong reputation and foster trust with our customers, which remains the cornerstone of our brand identity. Whether it’s our range of air coolers, ceiling fans, or other home appliances, we apply the same rigorous standards in design, manufacturing, and testing.

This consistency across our product portfolio helps reinforce our brand identity and ensures that every product carrying the Summercool name reflects our commitment to excellence. Moreover, our expansion strategy is driven by a deep understanding of our customers’ evolving needs and preferences. By continually innovating and introducing technologically advanced products that meet the demands of modern consumers, we have been able to expand our offerings while still staying true to the core values that define us.

On Summercool differentiating itself from competitors in a highly competitive market

Our combination of strategic advancements, innovation, expansive infrastructure, and a strong distribution network is what differentiates us from the market. Our state-of-the-art infrastructural unit, which spans over four million square feet and includes four advanced factories. This strong manufacturing capacity is further strengthened by a dedicated plant covering 1.5 lakh square meters, enabling the brand to maintain high standards of production quality and efficiency.

Additionally, Summercool boasts a strong and expansive network of 25K retailers across India. This well-established distribution network ensures that the brand’s products are readily available to customers throughout the country, enhancing its market reach and customer accessibility. This extensive reach not only provides us with a competitive edge in terms of product availability but also helps in building and maintaining strong relationships with its retail partners and customers.

On the impact of rising e-commerce platforms on your sales and brand visibility

With the growing trend of online shopping, we recognised the importance of expanding our presence beyond traditional retail channels. In addition to our website, we have made our products available on major e-commerce platforms like Amazon and Flipkart, which has greatly enhanced our reach and accessibility for customers nationwide. Being on these prominent platforms has not only increased our sales but also helped in boosting our brand visibility.

Customers now have the convenience of browsing and purchasing our products from the comfort of their homes, which has led to a noticeable increase in online sales. This accessibility is particularly beneficial in reaching customers in remote areas, where physical stores might not be as readily available. Moreover, e-commerce platforms allow us to showcase our wide range of products with detailed descriptions, images, and customer reviews, helping potential buyers make informed purchasing decisions.

On Summercool leveraging customer feedback to improve its products and marketing strategies

Customer feedback is an important segment in our line of business. By actively listening to its customers we make sure that we are attuned to market needs and preferences, directly influencing our product development and promotional approaches. Apart from this, we employ multiple channels to gather customer feedback, including surveys, online reviews, social media interactions, and direct customer service communications.

In addition to product enhancements, customer feedback plays a crucial role in shaping Summercool’s marketing strategies. Understanding customer preferences allows us to tailor its messaging and campaigns to better resonate with its target audience. This data-driven approach helps us to effectively communicate the unique benefits of its products, build stronger customer relationships, and enhance brand loyalty.

On Summercool incorporating sustainability into its manufacturing and product development processes

Sustainability is a core principle that guides our manufacturing and product development processes. We have implemented several eco-friendly measures in our manufacturing processes, such as optimising energy consumption, reducing waste, and utilizing recyclable materials wherever possible. Our state-of-the-art facilities are designed to ensure efficient production with minimal impact on the environment. In terms of product development, we focus on creating energy-efficient appliances that help reduce electricity consumption, providing long-term savings for our customers while also contributing to environmental conservation. By prioritising sustainability in our design and engineering, we aim to offer products that are not only high-performing and durable but also environmentally friendly.

On ensuring that new products meet the specific needs and preferences of different regional markets in India and abroad

As we continue to expand our product range, we make sure that our new products meet the specific needs and preferences of different regional markets in India and abroad is a top priority for us. We recognise that each market has its unique characteristics, and we strive to tailor our products to cater to these diverse requirements effectively. In North India, where we have firmly established ourselves as a leading multi-product manufacturer, we continue to innovate and introduce products that align with the preferences and expectations of our customers in this region. Our experience and strong presence here give us a deep understanding of what our customers need, enabling us to create products that are both functional and desirable.

Apart from this, we have already started exporting our products to Nepal and are actively planning to expand our footprint in other neighboring countries. As we explore new markets abroad, we conduct thorough market research and collaborate with local partners to ensure our products are tailored to the cultural and functional needs of each market. This approach allows us to adapt our product range and marketing strategies to suit different regions, ensuring we provide value to our customers wherever they are.

On Summercool’s future plans including expansion and growth

We have some exciting plans for the future, as we continue to focus on expansion and growth. Our primary goal is to introduce products that are not only highly technologically advanced but also cater to the evolving needs of our consumers. We are investing significantly in research and development. By boosting a culture of innovation, we aim to develop new products that meet the highest standards of quality, efficiency, and sustainability.

Additionally, we want to make our products easily accessible to customers nationwide, and by strengthening our presence in untapped markets, we can better serve our growing customer base. Furthermore, we are exploring opportunities to enter international markets, aiming to take the Summercool brand beyond India and introduce our innovative home appliances to a global audience.

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Brands

Netflix India names Rekha Rane director of films and series marketing

Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names

Published

5 days ago

February 9, 2026

indiantelevision.com Team

MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.

Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.

A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.

At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.

Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.

Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.

Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.

The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.

For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.

Brands

Orient Beverages pops the fizz with steady Q3 gains and rising profits

Kolkata-based beverage maker reports stronger revenues and profits for December quarter.

Published

5 days ago

February 9, 2026

indiantelevision.com Team

MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.

For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.

Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.

On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.

The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.

Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.

The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.

In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.

Brands

BCCL profit jumps 53 per cent in FY25 as tax bill shrinks

Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply

Published

5 days ago

February 9, 2026

indiantelevision.com Team

NEW DELHI: Bennett, Coleman and Company (BCCL) has posted a sparkling set of financial results for the year ended 31 March 2025, proving that there is still plenty of ink and gold left in the ledger.

Revenue from operations climbed a steady 4.3 per cent, reaching Rs 10,209.33 crore compared to Rs 9,786.44 crore the previous year. When you sprinkle in other income, which rose 8.9 per cent to Rs 949.36 crore, the total income for the media behemoth hit a healthy Rs 11,158.69 crore.

While the income grew at a modest pace, the bottom line tells a far more dramatic story. The real headline is the 53 per cent surge in annual profit. How did they pull off such a feat? While Profit Before Tax (PBT) saw a gentle nudge upward of 2.7 per cent to Rs 1,610.00 crore, it was a vanishing act by the taxman that really did the trick.

Total tax expenses plummeted by 32.4 per cent, dropping from Rs 468.76 crore down to Rs 316.97 crore. This was largely thanks to a swing in deferred tax, moving from an expense of Rs 156.02 crore in FY24 to a benefit of Rs 39.44 crore this year.

Total income rose from Rs 10,658.55 crore in FY24 to Rs 11,158.69 crore in FY25, marking a 4.7 per cent increase. Total expenses grew at a slower pace, up 3.0 per cent from Rs 9,306.06 crore to Rs 9,581.45 crore. Profit before tax inched up 2.7 per cent, moving from Rs 1,567.02 crore to Rs 1,610.00 crore. However, the standout figure was net profit, which jumped sharply by 53.0 per cent, climbing from Rs 1,042.03 crore in FY24 to Rs 1,594.73 crore in FY25.

Despite the rising costs of doing business across the globe, BCCL kept a tight grip on the purse strings. Total expenses rose by just 3.0 per cent to Rs 9,581.45 crore. By keeping costs lower than the rate of income growth, the company ensured that the final figure, a net profit of Rs 1,594.73 crore, was nothing short of a front-page sensation.

In a world of shifting digital tides, it seems the BCCL ship is not just steady, but sailing into significantly wealthier waters.