MUMBAI: Looks like Zee Media is ready to trade the news desk for a joystick. In what could be its boldest play yet, the network is rumoured to be levelling up into the world of competitive gaming and the buzz is electric.
Word on the street is that Zee Media is developing a large-scale esports property designed to capture the hearts (and thumbs) of India’s youngest crowd: gen alpha, gen z and millennials. If early chatter proves true, the tournament could see over 60,000 players battling it out for a sizable prize pool, with the grand finale set to be nothing short of cinematic.
The network is also said to be plotting a dedicated gaming Youtube channel, influencer watch-alongs, and brand-driven collaborations: a full-blown content ecosystem to bring esports firmly into the mainstream.
It’s a move that underscores a bigger shift: gaming is no longer just a pastime, it’s pop culture and Zee Media seems intent on grabbing the controller. For now, the industry watches with anticipation to see whether this media powerhouse can turn its latest idea into India’s next big spectator sport.
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