MUMBAI: When it comes to parenting, perfection takes a backseat and love takes the wheel. KT Kids’ new national TVC, featuring Kareena Kapoor Khan, celebrates exactly that, the unfiltered, joyfully messy world of motherhood.
Conceptualised by Lumos Studios, the ad film positions KT Kids as “A mother’s trusted choice”, blending emotional storytelling with its promise of gentle, science-backed care. Kareena’s effortless warmth and authenticity bring a relatable charm to the film, capturing those everyday moments that define parenting, from bubbly bath times to sleepy hugs and everything in between.
Set in a soft, cinematic palette, the visuals highlight the brand’s philosophy of care that’s pure, safe and full of heart, while subtly showcasing its range of shampoos and conditioners.
“This campaign truly resonated with me as a mother,” said Kareena Kapoor Khan. “It captures the laughter, the chaos and the magic that come with raising children. KT Kids gives parents the confidence to care with love and without compromise.”
KT Kids founder Dhruv Sayani added, “We wanted to celebrate the real side of motherhood, the mess and the magic. Kareena’s warmth brought that alive perfectly. Our goal remains to create products parents can trust completely.”
Adding to the charm, the campaign introduces new SpongeBob SquarePants packaging, turning bath time into a splash of fun. Clinically tested and paediatrician-approved, KT Kids’ products are free from harsh chemicals like parabens, sulfates and silicones, a reflection of the brand’s ongoing commitment to care that’s as gentle as a mother’s touch.
KT Kids keeps it simple: safe care, happy kids and a little love in every bubble.
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