MUMBAI: Luxury just found its new sparkle. ANOR, the homegrown name redefining India’s lab-grown diamond jewellery scene, is setting a new benchmark for modern indulgence, one that blends innovation with intimacy, and brilliance with meaning.
Founded by Bina Choksi, a fourth-generation diamantaire and self-taught designer, ANOR brings over 75 years of craftsmanship to a category once seen as accessible, now elevated to aspirational. Her creations, marked by architectural precision and soulful storytelling, capture personal milestones in pieces that radiate both artistry and emotion.
From statement necklaces to timeless bridal keepsakes, each ANOR jewel is hand-finished using ethically grown diamonds and gemstones. “Our clients come to ANOR not just for jewellery, but for an experience,” says Choksi. “They value craftsmanship that feels personal and pieces that hold as much emotion as brilliance.”
The brand’s latest jewel in the crown is its flagship boutique in South Extension I, New Delhi, a serene space that doubles as a private lounge for bridal collections. Designed around a hospitality-first philosophy, the store offers guests one-on-one interactions with jewellery specialists and Bina herself.
At the invite-only launch, India’s style elite praised ANOR’s bespoke service and quiet exclusivity, with some calling it “the Zoya of lab-grown diamonds” and “the Tiffany of the new era.”
With boutiques in New York, Mumbai and now Delhi, ANOR continues to shape the evolution of modern luxury, one shimmering, soulful creation at a time.
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