MUMBAI: When Mahabharat meets a Snap filter, you know history’s getting a glow-up. Collective Artists Network’s Historyverse, the tech-driven storytelling platform reimagining India’s past, has teamed up with Snapchat to bring one of the country’s oldest epics to one of its youngest audiences.
In a first-of-its-kind collaboration, Historyverse’s AI-enabled series Mahabharat: Ek Dharmayudh will now reach Snapchat’s vast Gen Z community in India, giving the timeless saga a modern makeover through the app’s playful digital formats from bite-sized episodes to immersive AR Lenses that let users step right into the story.
“Our collaboration with Snapchat is a perfect reflection of what we stand for bridging culture, creativity, and technology,” said Collective Artists Network founder and group CEO Vijay Subramaniam. “With Mahabharat: Ek Dharmayudh, we’ve reimagined a story that has defined generations using AI. Partnering with Snapchat lets us take this heritage and introduce it to Gen Z in their own language and on their preferred platform.”
Snapchat, long considered a digital playground for India’s 70 million-plus Gen Z users, sees this tie-up as a way to merge myth with modernity. “We’re chuffed to partner with Historyverse to bring the world of Mahabharat to our community,” said Snap Inc head of content partnerships & AR Saket Jha Saurabh. “From short-form content to immersive AR Lenses, this gives millions of Snapchatters a unique way to experience one of India’s greatest epics.”
The AI-enabled adaptation, created under Historyverse and powered by Galleri 5’s homegrown G5 AI Pipeline, is already streaming on JioHotstar and airing on Star Plus from 25 October. The series uses advanced AI-driven storytelling and visual design to retell the Mahabharat with a futuristic flair where timeless dharma meets cutting-edge tech.
Meanwhile, Historyverse’s presence on Snapchat has been growing at warp speed. Its vertical Sanatani Itihaas has already crossed 100,000 followers, reached 6 million unique viewers in the past month, and racked up 14 million Spotlight views proof that even ancient tales can trend in the age of AR.
With this collaboration, Snapchat becomes the new Kurukshetra where tradition and technology spar playfully for Gen Z’s attention. For the Mahabharat’s warriors, destiny was written in the stars; for today’s creators, it might just be written in Snaps.
As Historyverse and Snapchat team up, the message is clear history doesn’t have to stay in textbooks. Sometimes, all it takes is a camera lens, a clever filter, and a little bit of AI magic to make the oldest stories feel brand new again.
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