MUMBAI: When news meets views and memes meet meaning, it’s time for Viral Baat Raunac ke Saath. News18 India, the country’s No. 1 Hindi news channel, is plugging into Gen Z’s frequency with its latest show featuring India’s favourite radio prankster-turned-digital dynamo, RJ Raunac.
Airing every Thursday and Friday at 8:35 pm starting next week, the show promises a punchy mix of trending talk, digital explainers, and laugh-out-loud insights on everything that’s making India scroll. Think AI-powered video explainers, viral social trends, national headlines with a meme-worthy spin and of course, Raunac’s trademark wit that turns even serious news into shareable moments.
The format is tailor-made for today’s short-attention-span audience: snackable clips will roll out across News18 India’s social handles, ensuring the show lives far beyond television screens. With humour, speed and digital savvy baked into its DNA, Viral Baat Raunac ke Saath aims to bridge the great divide between primetime anchors and your favourite reel-makers.
News18 India (PH & JKLH) managing editor Jyoti Kamal said, “RJ Raunac is one of India’s most loved radio personalities and enjoys immense popularity among the youth. This show reflects our continuous efforts to adapt to new formats, collaborate with influencers, and engage audiences where they are. With Viral Baat Raunac ke Saath, we aim to blend news in a refreshing and relatable style, trending topics, humour and insights together in one engaging experience.”
For Raunac, the idea is simple, if the world can go viral, why not the news? “These days, everything goes viral, memes, reels, even people! So why not news? That’s exactly what we’re doing with Viral Baat Raunac ke Saath, where news meets views in the most entertaining way. With News18 India, we’re creating a show that makes you think, smile and share all at once!” he quipped.
The collaboration marks a clever turn in how mainstream media is courting digital creators to capture younger audiences. By bringing influencers into the news fold, News18 India is blurring the lines between newsroom rigour and online spontaneity turning current affairs into current fun.
From the mic to the meme, Raunac’s viral voice is all set to make prime time scroll-worthy again. So, when the clock hits 8:35, don’t just watch the news vibe with it. Show airs every Thursday and Friday, 8:35 pm on News18 India, and streams across its digital platforms.
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