Mumbai: Successful advertising campaigns cannot only power up the brand, but they can stir emotions, and leave a long-lasting impact on viewers, who remember them for years to come. The last few decades have witnessed the launch of some brilliant campaigns, that have now become a part of everyone’s memories.
It is this incredible talent that Indiantelevision.com attempted to recognise at the Indian Telly Adz Awards 2021. After a rigorous selection process that continued for months, the final list of the winners was announced at a virtual event, here on Friday. Among the winners are agencies and brands that executed some of the most iconic campaigns for Television, and celebrated TV as a proud medium of communication.
Here are the winners:
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CATEGORY |
WINNERS |
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Best Brand Collaboration with FTA Channel |
First Virtual Auditions for Crime Show – QYOU Media (The Q)
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Best Brand Collaboration with Kids Channel |
Disney Imagine That x Byju’s – Disney India
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Best Brand Collaboration with Movies Channel |
Star Gold Pay Online Campaign Star Gold – Star India
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Best Brand Collaboration with Sports Channel |
Mallakhamb Promotional Film, Tokyo 2020 – Mallakhamb – being Creative LLP
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Best Brand Collaboration with GEC Channel (Hindi) |
Tata Intra (Badle Soch Badle Zindagi) Network Integration on Sony – Tata Motors – Sony Pictures Networks India
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Best Brand Collaboration with GEC Channel (Hindi) |
Bingo! Comedy Adda – Season 1 – Disney Star India
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Best Brand Collaboration with GEC Channel (Bengali) |
Explore the “Joy of Cooking” with Fortune – Adani Wilmar – DDB Mudra Max
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Best Brand Collaboration with GEC Channel (Bengali) |
Mithai Launch Campaign – Zee Bangla – Zee Entertainment
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Best Brand Collaboration with GEC Channel (Marathi) |
Exo Bar connected with the genuine Home Minister – Jyothy Laboratories – OMD Mudramax (DDB Mudra Group)
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Best Brand Collaboration with GEC Channel (Malayalam) |
Nestle Munch Onam Campaign – Nestle India – Disney Star India
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Best Brand Collaboration with News Channel |
NDTV Dettol Banega Swasth India, Season 7 – Dettol – Reckitt Benckiser – New Delhi Television Pvt Ltd
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Special Award Best Brand Collaboration with News Channel – Editor’s choice for choosing News as a medium in 2020-21 |
Dabur India Ltd
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Best Brand Collaboration with News Channel (editor’s choice) |
Be a Bijli Donor – Luminous – New Delhi Television
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Best Brand Collaboration with News Channel (editor’s choice) |
Gulf Suraksha Bandhan Season 3.0 in partnership with TV9 – Gulf Oil Lubricants India Ltd – OMD Mudramax (DDB Mudra Group)
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Most Iconic TV Campaigns of All Time |
Don’t Worry, It’s Bisleri – Bisleri – 82.5 Communications
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Most Iconic TV Campaigns of All Time |
#NayeRishteNayeVaade – Vedant Fashions Limited – Shreyansh Innovations
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Most Iconic TV Campaigns of All Time |
#TaiyaarHokarAaiye – Vedant Fashions – Shreyansh Innovations
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Most Iconic TV Campaigns of All Time |
Zubaan Pe Sach, Dil Mein India (Sach Dikhate Hai Hum) – NDTV
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Most Iconic TV Campaigns of All Time |
Hari Sadu – Info Edge Media – FCB ULKA
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Most Iconic TV Campaigns of All Time |
Doodh Doodh – Amul (GCMMF) – FCB ULKA
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Most Iconic TV Campaigns of All Time |
Zee Bangla Mother’s Day Campaign 2021 – Zee Entertainment
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Most Iconic TV Campaigns of All Time |
Asli swaad zindagi ka – Mondelez International
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Most Iconic TV Campaigns of All Time |
Surf Excel & Puddlewar– Daag Ache Hain – Unilever
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Most Iconic TV Campaigns of All Time |
Ariel #ShareTheLoad – Procter & Gamble
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Most Iconic TV Campaigns of All Time |
Google Search: Reunion – Google India
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Most Iconic TV Campaigns of All Time |
Mumbai Mirror – I am Mumbai – The Times Group
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Most Iconic TV Campaigns of All Tim |
Gale me khich khich, Vicks ki goli lo! – Procter & Gamble
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Most Iconic TV Campaigns of All Time |
The Dot – Essence of NDTV – NDTV
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Most Iconic TV Campaigns of All Time |
Star Movies Select: Brand Campaign – Star India
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Most Iconic TV Campaigns of All Time |
Oscars 2017 campaign – Star India
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Most Iconic TV Campaigns of All Time |
Surf Excel Lalitaji – Unilever
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Most Iconic TV Campaigns of All Time |
Washing Powder Nirma – Nirma
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Most Iconic TV Campaigns of All Time |
Onida Devil – Onida Electronics
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Most Iconic TV Campaigns of All Time |
Raymond – The Complete Man
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Most Iconic TV Campaigns of All Time |
Fevikwik Fishing – Pidilite Industries
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Most Iconic TV Campaigns of All Time |
Hamara Bajaj- Bajaj Auto
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Most Iconic TVCampaigns of All Time |
‘La, lalala, la, la, la – Liril – Liril – Hindustan Unilever
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Most Iconic TV Campaigns of All Time |
Vodafone Zoo Zoo – Vodafone Idea
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Most Iconic TV Campaigns of All Time |
Karram Kurram – Shri Mahila Griha Udyog Lijjat Papad
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Most Iconic TV Campaigns of All Time |
I love you Rasna – Rasna
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Most Iconic TV Campaigns of All Time |
Mauka mauka – Star Sports – Star India
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