Mumbai: Blue Vector on Tuesday announced the launch of a homegrown film agency Dot Films. The philosophy driving this venture is to create form-first audio-visual spectacles that look and sound artful and evoke emotions, it said in a statement.
The Dot Films will comprise the team that primarily looks after films at Blue Vector. The team will have Yashi Paswan, Shrey Deepranjan, and Rhiju Talukdar at the helm of its leadership.
Blue Vector also revealed that there are more company launches in the pipeline, with an end-vision to cover the whole gamut of marketing and creativity, including the involvement of tech.
Dot Films already has a significant portfolio with work for clients like Delhivery, Nykaa, Mont Blanc, IAmAnimal, and ITC Hotels. The team has plans to continue to grow these verticals and also its own partnerships and networks with agencies and talent in India and abroad.
The agency will allow the ‘art’ of filmmaking to take precedence in a massive, ever-growing content landscape that’s littered with tones, treatments, concepts, and quality without any real benchmark, according to the statement.
“I think for the Dot Films team it’s been a very natural and also personal progression, almost cathartic, to finally put Dot into action. Here’s to doing some literally intent-led work going forward,” commented Dot’s co-founder and creative producer Yashi Paswan.
For the last five years, Blue Vector has operated mostly as a monolithic creative house, with a suite of creative services under the same roof – branding, films, social media marketing, and the likes. With the acquisition of Content Ninja in 2019, with its B2B inbound marketing toolbox, the one-stop-shop started the internal process of ‘diversification into specialisation.’
Starting this year, Blue Vector is putting into action its strategy to ride out the agency wave with separate businesses for its separate services, each with its own specialisation and business strategy. “Dot Films will be the first homegrown company to leave the nest while still tethered to it. Its specialisation is further deepened with specific categories for the films they will be conceptualising and producing for, i.e, for brand, travel, and music narratives,” said the agency.
Casting more light on this new venture, Blue Vector founder Piyush Kedia said that trying to be good at everything while also doing everything isn’t very prudent from a growth point of view, especially in the agency business. “The idea was to scale through a semi-organic method of networking, offshoring, acquisitions and business spin-offs. The lockdowns gave us a lot of time to plan and strategise, and that’s why I think we were fortunate to be able to start executing all this. We’re about to do some very interesting things and I’m very keenly looking forward to this future,” he added.
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