Mumbai: Uber, the global ride-hailing app, launches a new brand campaign starring popular actors and father-son duo Jackie Shroff and Tiger Shroff. The campaign aims to redefine urban mobility by demonstrating how Uber simplifies travel, allowing users to focus on what matters instead of worrying about transport.
The campaign features Uber’s popular offerings: Uber Moto, Uber Auto, Uber Intercity, and the newly launched Uber Shuttle. While the younger generation has grown up with Uber’s convenience, their parents and grandparents experienced a time when commuting was a daily struggle. A recent Censuswide survey revealed that 89.8 per cent of respondents defined an easy commute as simply tapping their phone to book a ride.
For the 18-25 age group, 76.8 per cent said technology has transformed their travel habits, allowing better use of time. Among respondents aged over 45, the figure stood at 72 per cent. Uber’s campaign cleverly contrasts past commuting challenges with the ease of today’s ridesharing solutions.
In the ad, Jackie and Tiger Shroff make their first appearance together in a commercial, bringing to life the evolution of urban transport. The campaign, produced by Fuel Content and conceptualised by FCB India, tells an engaging intergenerational story highlighting the stark differences between travel in the past and the simplicity offered by Uber today.
Uber India, head of marketing, Ameya Velankar commented, “Uber has fundamentally transformed the way we travel, bridging the gap between generations with solutions that cater to diverse needs and challenges. While we know that struggle is good in life, it toughens us up, Uber believes that there’s always a simpler way to move—literally at the tap of a button. To capture this shift, we’ve brought together the popular, fresh duo of Jackie and Tiger Shroff. Their chemistry and relatability make them the perfect ambassadors to reflect how Uber is the perfect solution for all your mobility needs.”
Director Vasan Bala shared his excitement: “It was an absolute blast working with Jackie Shroff and Tiger for this Uber campaign. Most refreshing to see this duo for the first time on screen this way. The teams at FCB and Fuel made sure it was a super fun and smooth shoot.”
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