Mumbai: With respect to exclusive experiential and advertising rights on the Mumbai Metro Rail Network, Mumbai Metropolitan Region Development Authority (MMRDA) has onboarded Signpost India for the advertising rights of 30 Mumbai Metro stations.
“Signpost won the mandate following competitive bids that had the participation of major OOH media-owning firms. Seven major national and international advertising enterprises pitched for the project,” according to the statement.
The stations include seventeen stations on Line 2A and thirteen stations on Line 7. As a part of this project, Signpost will ensure the growth of non-fare revenue, a key element for the sustainability of public transport, based on a fixed revenue along with a revenue share model, the company said.
“It’s a delight to partner with MMMOCL (MMRDA) in the transit space with such a huge opportunity to showcase our analytic-based solutions for the brands to reach the commuters and ensure high mass ROI,” said Signpost India co-founder and director Dipankar Chatterjee. “Signpost India will bring in global media formats and design ideas for such large-scale projects. The experiential engagement will be a key factor in connecting with commuters for making everyday inspirational and transforming ordinary journeys into extraordinary experiences,” he added.
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