e-commerce
How AI and automation are transforming e-commerce logistics
E-commerce is altering the future of businesses by offering consumers ease of access, be it goods, services or information. While e-commerce means the simple buying and selling of products and services over the Internet, its success relies on the complexities of accuracy and timely delivery. And, e-commerce logistics handle just that!
Logistics in e-commerce consists of the steps of sourcing products from sellers to buyers when consumers shop online. It involves tasks such as keeping a check of inventory, storing products, packaging them for shipment, placing labels on them, generating bills, arranging delivery, securing payments, and managing returns when required. For this reason, effective logistics powered by AI guarantee that the products promised to customers reach them securely.
Market overview
As of 2023, the global e-commerce logistics market size reached $431.6 billion. Looking ahead, it is expected to reach $1,437.9 billion by 2032, showcasing a growth rate (CAGR) of 13.9 per cent during 2024-2032, according to a report by the IMARC Group. These statistics indicate the growing demand for rapid and reliable shipping services.
In such a fast-shifting domain, AI and automation are steadily replacing conventional processes. Its algorithms are designed to boost last-mile delivery efficiency by mitigating costs. AI is particularly apt for logistics thanks to its ability to forecast future production and conveyance volumes, leading to more efficient resource utilisation. By enabling this, industries can bring forth a synergy and improve customer experience.
A step towards AI
AI is forging a change in e-commerce logistics too by spearheading the adoption of advanced technologies. It modernises operations and improves the customer experience via an array of tasks such as the fulfillment of orders, shipment tracking, route optimisation, data analysis, etc. Notably, the global AI market size was estimated at USD 196.63 billion in 2023 and is projected to grow at a CAGR of 36.6 per cent from 2024 to 2030, as per Grand View Research.
From the initial ordering to the final delivery, AI’s speed, capability and processes cater to the convenience of consumers. AI assists in predicting the demand for new products, raising inventory levels, and streamlining processes. An AI-led warehouse management system powers order processing tasks such as picking, packaging, and shipping, reducing manual labour and the possibility of errors. When put in place, it allows workers to focus on tasks involving higher mental ability and intelligence.
Additionally, route optimisation for delivery efficiency becomes simplified with AI. It tracks products in real-time, monitors parcels, and enhances shipping routes. Such optimisation reduces delivery time and saves fuel costs. Alongside, AI-powered voice assistants aid users in interacting with e-commerce platforms, solving product queries and expediting purchases. When it comes to feedback, AI comes into the picture by reading through messages, complaints and queries. Besides, AI-driven systems simplify returns management by automating processes, marking returned items, and defining their further treatment. It ensures these items are sent back to the warehouse via appropriate routes in a secure manner. With the help of AI, industries have a chance to take the sustainability route and recommend sustainable practices by analysing data and identifying areas where resource consumption can be lessened.
AI can also make significant strides in providing tailored recommendations for customers. It can be put in place to create refined recommendation systems that analyse customers’ buying history, browsing habits, and consumption patterns. Such will empower e-commerce players to enable a quick shopping experience for their users.
The way forward
As AI and automation continue to evolve, it will support e-shops, courier companies, and third-party logistics firms alike. Moreover, AI will enhance the speed at which goods are delivered across borders. Powered by AI, systems will be able to ensure that products are available and set to dispatch as soon as an order is placed.
However, trials for the successful integration of AI in businesses will persist such as the cost of implementation and skilling of labour. Therefore, e-commerce businesses must have a comprehensive logistics process to meet customer expectations and enjoy a competitive edge. It is advised to them to be up-to-date with the recent AI advancements and automation to enhance capabilities locally and globally.
This article has been authored by Fship Logistics CBO Raju Sinha.
e-commerce
Comet makes e-commerce debut on Myntra with 40 sneaker styles
BENGALURU: Culture-first sneaker label Comet has entered Indian e-commerce with its debut on Myntra, bringing over 40 footwear styles to the fashion platform’s 75 million monthly active users. The move marks Comet’s first online retail partnership as it looks to scale beyond its direct-to-consumer roots.
The launch features the brand’s popular ranges including X Lows, Aeon V2 and Alter, alongside an exclusive new design, X Lows Polaris, available only on Myntra. The collaboration strengthens Myntra’s growing sneaker portfolio aimed at Gen Z and millennial consumers drawn to streetwear culture and design-led brands.
Myntra head of category and revenue Ritesh Mishra, said Comet’s sharp design language and community-driven approach aligned with the platform’s focus on trend-forward labels shaping India’s contemporary sneaker culture.
Comet co-founders Utkarsh Gupta and Dishant Daryani said the partnership would help the brand reach a wider audience while staying rooted in its product-first philosophy and close customer engagement.
Built on the ethos “Never shy, never sorry”, Comet has gained traction for bold silhouettes, vibrant colourways and limited-edition drops inspired by cultural nostalgia and storytelling. The Myntra debut signals the brand’s next phase of growth in India’s fast-evolving sneaker and streetwear market.
e-commerce
Amazon Q4 sales jump 14 per cent as AWS revenue surges 24 per cent
SEATTLE: Amazon has closed 2025 with robust fourth-quarter growth across its core businesses, even as spending on sales, marketing and infrastructure continued to climb. The company reported a 14 per cent rise in Q4 net sales to $213.4 billion, driven by solid momentum in North America, International markets and a sharp acceleration at AWS.
Sales and marketing expenses rose 8.7 per cent year on year to $14.3 billion in the quarter, reflecting sustained investment in customer acquisition and brand reach. For the full year, the bill climbed 7.3 per cent to $47.1 billion.
AWS remained the standout performer, with revenue jumping 24 per cent to $35.6 billion in the quarter, its fastest pace in more than three years. North America sales grew 10 per cent to $127.1 billion, while International revenues climbed 17 per cent to $50.7 billion, aided partly by favourable currency movements.
Operating income rose to $25.0 billion in Q4, up from $21.2 billion a year earlier, though the figure was weighed down by special charges linked to tax settlements in Italy, severance costs and asset impairments tied largely to physical stores. Excluding these, operating profit would have reached $27.4 billion.
Net income increased to $21.2 billion, or $1.95 per share, compared with $20.0 billion a year ago.
For the full year 2025, Amazon posted 12 per cent growth in net sales to $716.9 billion. AWS revenues climbed 20 per cent to $128.7 billion, while North America and International segments grew 10 per cent and 13 per cent respectively. Operating income expanded to $80.0 billion, with AWS contributing more than half of the total.
Cash generation strengthened, with operating cash flow rising 20 per cent to $139.5 billion. Free cash flow, however, fell sharply to $11.2 billion as capital spending surged, largely reflecting heavy investment in artificial intelligence infrastructure.
President and chief executive officer Andy Jassy, said demand across cloud services, advertising, retail and emerging technologies such as AI chips, robotics and low-earth-orbit satellites remained strong. He added that Amazon plans to invest around $200 billion in capital expenditure in 2026 to support long-term growth.
The company also pointed to a wave of new AWS partnerships, spanning clients such as OpenAI, Visa, the NBA, BlackRock, Salesforce, Adobe, HSBC and the London Stock Exchange Group, underscoring cloud demand across industries.
e-commerce
Flipkart elevates Aditya Maheshwari as head of category and P and L for toys, stationery and babycare
BENGALURU: Flipkart has elevated Aditya Maheshwari to head of category and P and L for toys, stationery and babycare, placing him in charge of end-to-end business strategy and financial performance across the high-growth segments.
The move follows a four-year stint at the e-commerce major, where Maheshwari served as category head for toys and stationery and associate director for beauty and personal care. During this period, he played a key role in strengthening Flipkart’s position across multiple consumer categories through scale-driven portfolio management.
Maheshwari brings deep experience across India’s startup and e-commerce ecosystem. Prior to his current elevation, he previously worked at Flipkart as a category manager and business development lead in the early phase of his career.
He is also the co-founder of Packflea.com and has held leadership roles including head of alliances at Xoxoday and head buyer at Gozefo.com. His early experience in procurement and sourcing spans platforms such as Giftxoxo.com and buytheprice.com.
With a strong track record of managing large P&Ls and building scalable category businesses, Maheshwari is now set to spearhead Flipkart’s strategic expansion in toys and babycare.
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