Mumbai: Global revenues from OTT TV episodes and movies will reach $224 billion in 2027. According to the reports, this will be up from $135 billion in 2021.
About $21 billion will be added in 2022 alone, according to Digital TV Research.
SVOD revenues will climb by $48 billion between 2021 and 2027 to total $136 billion. AVOD revenues will increase by $37 billion between 2021 and 2027 to reach $70 billion.
From the 138 countries covered, the top five will command 65 percent of global OTT revenues by 2027. OTT revenues will exceed $1 billion in 25 countries by 2027; up from 17 countries in 2021.
Digital TV Research principal analyst Simon Murray said, “The US will command 45 per cent of global revenues by 2027. We forecast that US revenues will climb by $45 billion between 2021 and 2027 to reach $106 billion.”
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