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Battle royale: Why govt’s ban of BGMI spells bad news for gaming in India

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Mumbai: Battlegrounds Mobile India (BGMI), the Indian version of PUBG Mobile from Korean game maker Krafton, has been removed from both Apple and Google app stores in India following a government order. The rebranded game was launched in India in 2021 following the expulsion of the original popular PUBG game in September 2020.

The relaunched version of the game with minor tweaks was quickly picked up by the gaming community in India, even as the game saw millions of downloads and active users. As of July 2022, Krafton’s BGMI surpassed 100 million registered users in the country.

According to Reuters’ report, the government has banned the popular battle-ground format game, citing national security and data sharing concerns, using the same section of the IT law that it has invoked since 2020 to ban Chinese apps.

Google said in a statement that it received an official order from the government to remove the game. “On receipt of the order, following the established process, we have notified the affected developer and have blocked access to the app that remained available on the Play Store in India.”

Krafton has also confirmed the development and said, “We are clarifying how BGMI was removed from the Google Play store and the App store and will let you know once we get specific information.”

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According to the South Korean game maker, it has invested nearly $100 million into the game and the country’s gaming start-up ecosystem to improve India’s local video game, esports, and entertainment startups in the last year. The game is also believed to be a major revenue source for esports organisations, teams, live streamers, esports players, and gaming content creators in India. Apart from Krafton’s official tournaments, several Indian esports organisations were organising multiple BGMI tournaments with massive prize pools.

Among the Chinese apps that were relaunched and rebranded with similar features following their ban by the Indian government, BGMI is probably the biggest.

Esports industry stakeholders reacted cautiously to the ban. Most of them said they are yet to receive an official statement from the government on the reason behind the removal of the game from the Play Store and App Store. Some felt this was between the publisher and the government and hoped the issue would be resolved soon.

According to Revenant Esports founder & CEO Rohit Jagasia, the BGMI ban will definitely be a setback for all major stakeholders, like tournament organisations, esports teams, coaches, support staff, and most importantly, the athletes. However, he added that the company is optimistic about supporting its BGMI athletes during these ‘trying times.’ “At Revenant Esports, we will still be supporting our BGMI athletes and make sure they use our training facility to create content and try their hand at different games.”

While the entire esports industry will take a hit, Jagasia added that the organisation was built during the first stint of the ban in 2020 and, hence, has always believed in diversification and will continue to do so. “We still have rosters competing in Pokémon Unite, which will be representing India at the World Championship in London; Call of Duty Mobile, which will be playing the regional playoffs for the world championship; Apex Legends, which previously represented the SEA region in the ALGS playoffs in Stockholm; and Valorant, which is currently playing a couple of regional tournaments.”

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Esports Federation of India director & Asian Esports Federation (AESF) vice president Lokesh Suji agreed on the importance of stressing diversification in the industry. He said India is paving its path to becoming a multi-sport nation where every sport is getting the right visibility, audience and investment to grow. “We have to reflect the same in esports where we need to start giving exposure to multiple esports titles and not be limited to one.”

With so much attention on every front, including the government, it’s also high time our Indian video game developers speed up the process of launching world-class esports video game titles, he added.

Several industry insiders felt it was too early to comment on the matter, while for some, like Esports Premier League (ESPL) director Vishwalok Nath, it’s a “wait-and-watch time” to take further decisions.

According to a next-gen marketing agency specialising in the domains of gaming and lifestyle, Alpha Zegus founder and director Rohit Agarwal, such occurrences are becoming more common by the year, and are happening without any foresight. “Not very long ago, we saw a wave of China-based apps getting banned overnight, and also saw the likes of Free Fire getting the red flag-all happening without any prior warnings.”

Apart from the data sharing concerns, a recent incident of a boy killing his mother over a BGMI argument has once again brought the game under the radar of the government, marking it as “unsafe for young adults.” Similar incidents of arguments and damage due to the game have arisen in the past as well.

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The gaming industry is realising more than ever that the esports and mobile games space is becoming increasingly unpredictable by the day. Stakeholders expressed the hope of a regulatory body coming into play that monitors the games over time, instead of banning them overnight.

In the absence of an official statement from the centre on the removal of the game, if this game’s removal stays for some time, then it will be damaging to the ever-growing Indian esports ecosystem, says Qlan, The Gamer’s Social Network co-founder & CEO Sagar Nair.

Looking at it from a sports lens, although we are a multi-sport nation, cricket enjoys the biggest chunk of revenue and viewership in our country, he added. “This potential stay will hamper the whole esports ecosystem—consumers, businesses, stakeholders, jobs and much more. There is a large investment riding on startups, tournaments, and game streaming. It’s a trickle effect waiting to happen.”

It’s not just about one game, but with the kind of popularity, player base, and viewership BGMI has, it is leading the biggest esports title in India, industry insiders opined. However, many are confident that the esports revolution in India is huge and the community is tightly bound, due to which Indian esports will continue to grow and thrive.

As of now, despite the removal of BGMI from the Google and Apple app stores, players can still play BGMI on their smartphones if they have downloaded it before. That is, until the government gets the developer, Krafton, to shut it down entirely.

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Also Read | Esports Premier League season 2 postponed due to govt’s ban on Battlegrounds Mobile India application

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Netflix India names Rekha Rane director of films and series marketing

Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names

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MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.

Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.

A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.

At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.

Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.

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Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.

Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.

The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.

For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.

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Orient Beverages pops the fizz with steady Q3 gains and rising profits

Kolkata-based beverage maker reports stronger revenues and profits for December quarter.

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MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.

For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.

Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.

On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.

The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.

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Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.

The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.

In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.

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Washington Post CEO exits abruptly after newsroom cuts spark backlash

Leadership change follows layoffs, protests and a bruising battle over trust.

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MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.

Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.

The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”

The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.

Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.

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Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”

Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.

Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.

According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.

While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.

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As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.

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