Mumbai: Kinder Joy has recently launched ‘Kinder Digital Hub,’ an exciting and fun-filled edutainment platform for kids to promote the significance of the Raksha Bandhan festival.
Kinder Joy has also released a TVC for this special occasion, which is in line with their tagline #KhaokheloKhushRaho. This is a 360-degree campaign that will be leveraged across platforms, from strong media bursts on TV to extensive presence on digital platforms, from wide-reaching on-ground POSM to clutter-breaking in-app advertising. In addition to this, people will also have a chance to win cool prizes like iPads and Kindles, subject to terms and conditions which can be read on kinder.com.
The children will have access to the Kinder Digital Hub by scanning the QR code on the exclusive Rakhi share pack or logging on to kinder.com, which will unravel the magical world of Kinder and take them on an adventure with the protagonists Ki & Jo, the cartoon characters specially created for this special occasion. Throughout the edutainment journey, the kids will be able to navigate through an exciting new world of stories, games, and filters based on Raksha Bandhan traditions.
Kinder India brand head Amedeo Aragona said, “Ferrero has always symbolised the spirit of gifting during festivals. This year, with the special Rakhi packs, while we aim at creating beautiful memories, we felt it necessary that children should understand the significance of the festival. This led us to create the characters “Ki & Jo,” who will take kids along on a fun and educative journey as well as introduce equality and inclusivity in relationships via edutainment.”
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