Gaming

Wavemaker India unveils earned equity report on IPL 2022

Published

3 years ago

October 11, 2022

Mumbai: The real-time data intelligence solution provider, Wavemaker MESH, has revealed an earned equity report on IPL 2022. The report captures the social conversations around IPL 2022 based on multiple data points collated to create meaningful and actionable insights. The report analyses how the audience perception of IPL has evolved over the years. It focuses on the digital audience and uses data points like consumption data around digital content and also social and search insights.

The report has data sources from multiple consumer touch points across the digital ecosystem, ranging from social listening, video analytics in partnership with intuitive intelligence, and interaction data points collected from Facebook, Twitter, Instagram, and YouTube. The methodology behind measuring earned equity draws from social listening, content analytics, and audience measurement.

Wavemaker plans to bring out an earned equity report on key properties, which will help brands add a qualitative layer to their decision-making process.

Talking about the report, Wavemaker India chief content officer & GroupM India head of branded content Karthik Nagarajan said, “The perceived value of a property today is measured in a uni-dimensional way. ‘Earned Equity’ is Wavemaker’s way of quantifying the ‘digital perception’ and sentiment around it. Along with complementing the traditional media metrics, these earned equity reports will help brands decide their associations with premium events.”

Key highlights of the report:

When we talk about sporting events across the globe, the English Premier League emerges as the buzziest sporting event in the world. Just behind the EPL, we have the IPL, which has become the second-largest in the world and the buzziest sporting event in India. The popularity has been growing year on year and in 2022, with growth of over 300 per cent last year, the season garnered 334 million buzz, making it ahead of other global sporting events like the NBA, NFL, and Major League Baseball.
This season of IPL was unique in multiple ways, which is why the audience engagement was at its peak. After trailing in the number two spot for the past three consecutive seasons, RCB broke the jinx and emerged as the most popular team this season. The winner, ‘Gujarat Titans,’ was the sixth most popular team this season. One more interesting fact is that RCB has only seven per cent of fans from Karnataka cheering for the team. This clearly shows that in this event, the loyalty is not with the city/state team but with the franchise.
IPL is growing as an opportunity for content creators and advertisers to engage with the audience. This season, the IPL received over 6.5 billion video views on digital platforms, representing a nearly 50 per cent increase over the previous year.
This rise in popularity corresponds to the media’s assessment. The popularity of this sporting extravaganza, along with potential growth rates of digital, is the reason why digital rights were sold more than TV for 2023–27.
For the third time in a row, Virat Kohli is the most popular player in the IPL 2022. The top three player spots have been the same for the last three years, with Virat, Dhoni, and Rohit on the leaderboard.
Amongst the advertisers, Vi continues to lead the advertiser leaderboard by being the buzziest brand around IPL 2022 for the fourth time in a row. The “Fan of the Match” campaign has become a critical engagement event for the audience. Tata, the title sponsor, garnered the second spot this season, followed by Vivo, Dream 11 and Unacademy.
IPL is synonymous with India’s Super Bowl and is the time of year when advertisers create engaging advertisements to make an impression on the audience. Creds had the top two most viral ads for “#Credbounty” this season, according to our technology partner Intuition Intelligence (Viral analytics and Insights provider). The nostalgia of the 90s content theme was the driving factor for the success. This was followed by the Cadbury 5 Star “#DoNothingLegend” ad, which incorporated humour around cricket’s third umpire.

Related Topics:audience consumption conversations data Digital IPL social Wavemaker Wavemaker India Wavemaker MESH

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Gaming

Checkmate Goes Digital as Chess Joins Esports Nations Cup 2026

From boards to bytes, chess readies for a nation-first showdown in Riyadh.

Published

4 days ago

February 9, 2026

indiantelevision.com Team

MUMBAI: When pawns meet power plays, the game changes. Chess, the world’s oldest mind sport, is officially stepping deeper into the digital arena after the Esports World Cup Foundation confirmed it as one of 16 titles at the inaugural Esports Nations Cup 2026, set to unfold in Riyadh from 2 to 29 November.

For a game synonymous with quiet halls and ticking clocks, this is a bold move. Chess at ENC 2026 promises scale, spectacle and serious competition, fielding an unprecedented 128 players and opening the board to fresh talent and underrepresented nations as the sport’s esports evolution gathers pace.

The chess competition will run from November 2 to November 8, culminating in a playoff final. The opening phase features 128 players split into 16 round-robin groups of eight, with the top four from each group advancing.

That leaves 64 players battling it out in a single-elimination playoff bracket. Early rounds will be best-of-two, while the quarterfinals onward step up to best-of-four encounters. Deadlocks will be settled via Armageddon tie-breakers, and all matches will be played in a Rapid 10+0 format, designed for speed, tension and drama.

National pride is front and centre. Of the 128 slots, 64 players will receive direct invitations based on Champions Chess Tour rankings, limited to one per nation. Another 56 players will qualify through regional online qualifiers, while eight wildcard spots round out the field.

Qualifiers will be hosted by Chess.com across seven regions, including Middle East + India + Central Asia, with two qualifier windows in June 2026. Each country can field a maximum of two players, ensuring both depth and diversity across the draw.

Chess already tasted esports stardom at the 2025 Esports World Cup, where 20 nations were represented and the intensity surprised even purists. The event ended with Magnus Carlsen lifting the title for Team Liquid, sealing chess’s credentials as a natural fit for high-stakes digital competition.

India’s top-ranked player Arjun Erigaisi called the experience “unlike any chess tournament I’ve played before”, adding that the energy of the esports stage is drawing new audiences into the game.

For commentators and fans alike, the shift to a nation-based format raises the stakes. Chessbase India co-founder Sagar Shah likened the moment to the excitement of the Chess Olympiad, while grandmaster and broadcaster Tania Sachdev said the national format adds “pride, pressure and passion” that pulls viewers in deeper.

From silent calculation to roaring crowds, chess at the Esports Nations Cup 2026 is less about moving pieces and more about moving perceptions. Checkmate, it seems, has gone fully digital.

Gaming

Road to EWC unites 230 tournaments worldwide ahead of Esports World Cup 2026

Published

1 week ago

February 5, 2026

indiantelevision.com Team

RIYADH: The Esports World Cup Foundation has launched Road to EWC, a worldwide qualification programme for the Esports World Cup 2026, stitching together more than 230 tournaments across major esports regions into a single global competitive season.

Running from grassroots qualifiers to elite international leagues, the initiative creates a unified pathway for players and clubs to reach the Esports World Cup finals in Riyadh from 6 July to 23 August, 2026. The season integrates publisher-led ecosystems and major circuits into one calendar, offering year-round visibility for fans and structured progression for competitors.

“Road to EWC brings together the journeys that shape competitive esports,” said Esports World Cup Foundation chief product officer Faisal Bin Homran. “It gives players, clubs, publishers and fans a defined season to plan around, building a sustainable and global competitive ecosystem.”

The qualification network spans leading events including the Apex Legends Global Series, Capcom Cup, Chess.com Global Championship, EVO, Free Fire World Series, EA Sports FC Pro, Pubg Global Series, Rocket League Championship Series, Overwatch Champions Series, Tekken World Tour Finals, and official circuits for Call of Duty, League of Legends, Fortnite, Rainbow Six Siege, Trackmania and Valorant.

Open online qualifiers will also run for titles such as Dota 2, Teamfight Tactics, Call of Duty: Warzone and Chess, widening access for emerging talent.

In 2025, more than 2,500 players from over 100 countries qualified through the Road to EWC programme. Highlights included 15-year-old Free Fire player Rasyah Rasyid becoming the youngest champion in event history, EA FC star Manuel Bachoore claiming gold, and Street Fighter icon Zeng “Xiao Hai” Zhuojun securing another major title. Team Falcons captured their second club championship following a dramatic Overwatch 2 victory.

A dedicated Road to EWC hub will track qualification events, schedules and viewing options throughout the season. Ticket sales for the Esports World Cup 2026 are now live, with international partners across the US, Europe, Middle East, India and China.

The Esports World Cup returns to Riyadh next summer, bringing together the world’s top clubs across multiple game titles to compete for the largest prize pool in esports history.

Gaming

Nintendo shares slide 10 per cent despite profit jump, hit by chip shortages

Published

1 week ago

February 4, 2026

indiantelevision.com Team

KYOTO: Nintendo shares slid more than 10 per cent on Wednesday, a day after the gaming giant missed market forecasts for quarterly revenue and warned of mounting pressure from a global memory chip shortage, as per media reports.

The company beat profit expectations, posting a 24 per cent year-on-year rise, driven by strong sales of the Nintendo Switch franchise. Revenue surged 86 per cent, with the original Switch now the firm’s best-selling console since its launch in 2017.

Yet rising component costs are weighing on investor sentiment. Nintendo relies heavily on dynamic random access memory (DRAM), a segment grappling with acute shortages as artificial intelligence and data centre demand soak up supply.

Ortus Advisors head of Japanese equity strategy Andrew Jackson, said markets remain uneasy about the impact of higher memory prices on Nintendo’s margins.

President Shuntaro Furukawa acknowledged that while soaring memory costs have not yet dented results for the current financial year, prolonged price pressures could squeeze profitability.

TrendForce estimates that contract prices for conventional Dram chips in the first quarter could jump between 90 and 95 per cent from the previous quarter. A senior semiconductor industry executive recently told CNBC the shortage may last until 2027.

Kantan Games chief executive of consultancy Serkan Toto, said sustained cost inflation could force Nintendo to raise console prices: a risky move for its largely casual user base.

The company’s newest device, Switch 2, launched in June last year and already dominates its console sales mix. But analysts warn that momentum in the first year is critical for any new platform.

Concerns persist over whether Switch 2 can match the runaway success of its predecessor, despite Nintendo holding firm on its full-year sales forecast.

The outlook hinges on upcoming blockbuster releases, including Mario Tennis Fever in February and Pokémon Pokopia in March. Nintendo is also banking on The Super Mario Galaxy Movie, due in April, to replicate the sales boost sparked by its 2023 hit film.

Omdia senior analyst James McWhirter, said 2026 would be a “make-or-break” year as Nintendo seeks broader mass-market appeal for Switch 2.

Nintendo shares are down more than 15 per cent so far this year.