Mumbai: Creative communications consultancy On Purpose has signed an MoU with The Rebuild India Fund to provide communications capacity building support for 500 NGOs over the next five years on a pro-bono basis. The collaboration is focused at achieving self- sufficiency within the organisations to be able to tell their story effectively and raise visibility for the causes they champion.
As part of the collaboration, On Purpose will co-design training modules to deliver to multiple cohorts from across India on a quarterly basis. The design of these workshops will be tailored to the needs of the cohort and include areas such as the communications planning framework, goal setting and measurement, media and digital storytelling, the power of owned media, and how to raise founder visibility to generate goodwill and funds for these organisations.
The Rebuild India Fund was created to help marginalised communities overcome the negative impacts of covid-19. Its mission is to connect the funding community with grassroots NGOs in order to empower underserved communities to be more crisis-ready, resilient, and successful even in the face of setbacks.
The Rebuild India Fund has been conceptualised and is managed by Dasra, globally recognised as one of India’s most trusted strategic philanthropy organisations. Dasra has a deep understanding of the Indian social sector, and has channelled more than $300 million to social causes, touching the lives of over 100 million Indians across the country.
Dasra co-founder & partner Deval Sanghavi said, “In the last two decades, we have supported thousands of NGO leaders to scale their programs and create a lasting impact in the communities they serve. At this juncture, we are highly motivated to develop their internal capacity for effective communication to get them noticed and recognised for their commendable work. We are confident that On Purpose with its extensive experience and remarkable work in the sector we operate in, is the right partner for this mission of enhancing, calibrating, and amplifying grassroots NGOs’ self-sufficiency efforts.”
On Purpose founder & managing director Girish Balachandran said, “As we turned five years old earlier this year, this commitment is an iteration of our mission to use the power of communications to drive social change in India. It’s why we started in the first place and our reason to exist. Partnering with The Rebuild India Fund allows us to scale our annual property, The Purpose Project (where we select a single NGO to provide pro bono communications capacity building every year), into something much bigger than we’d ever imagined, to be able to help the most vulnerable communities build resilience by supporting a vibrant group of locally led, community rooted NGOs across the country.”
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