Mumbai: mFilterIt is pleased to announce that Newstor, a multinational digital & media-tech enterprise have joined hands to mitigate frauds in VAS services and build a secure digital payment ecosystem. Newstor and mFilterIt both thrive on innovation to conceptualize, design & develop mobile digital solutions and services.
Newstor has deployed mFilterIt’s DCB VAS Anti-fraud Solution to mitigate fraud across the DCB VAS ecosystem and ensure good acquisition quality.
Newstor is known for its work in digital services, data sciences and software & app development across industries from telecom to other enterprises. They operate & offer services in multiple geographies, with a strong foothold in the Middle East & the African region. Newstor also provides services on WAP/HTML5, with a flurry of reputed clients across India, South Africa, Nigeria, Ghana, UAE, Qatar, Sri Lanka, Thailand, Oman, Kuwait, and Kenya.
As part of Newstor’s customer lifecycle management strategy, all their services are available as an app apart from HTML5 to provide customers with an enhanced user experience.
Newstor founder and CEO Varadarajan T K said, “It has been our pleasure to team up with mFilterIt and take a step toward our common goal to build a secure digital ecosystem.” Elaborating further he added, “The vast global experience of Newstor and mFilterIt’s expertise in validating traffic and fraud detection will lead to new highs.”
mFilterIt CTO and co-founder Dhiraj Gupta said, “Our association with Newstor will set new milestones. mFilterIt will empower multinational giants like Newstor to prevent frauds in VAS services and build a secure digital payment ecosystem.”
mFilterIt focuses on protecting the digital integrity of telcos & enterprises across platforms, along with identifying fraud & plugging leakages. It empowers brands, telcos, and VAS aggregators with data- driven growth & building customer trust with the help of its proprietary AI-based technology.
The organisation, along with the parent group works with more than 600 clients across 75 countries. mFilterIt aims to optimize media efficiencies, giving a boost to mobile money, and making the customer onboarding & VAS subscription journey frictionless and secure.
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