Mumbai: As the exam season has already started and is known to be a crucial time for students in the tenth and twelfth classes, Amazon miniTV took a step to reverse the sentiment of nervousness, unpreparedness etc. Simply, because the brand’s core target audience is Gen Z and nothing could have been a better time to create a fun, calm and entertaining atmosphere.
And that is how they did it?
Amazon miniTV’s shows like Crushed and Capital ‘A’ Small ‘a’ revolve around school life and teenage struggles such as exams, crushes, hobbies, parents’ expectations, etc. So, the brand synced the show’s characters and core essence to create some engaging posts:
In a matter of minutes, as the post went live, the brand saw an outpour of emotions and engaging comments rolling for both posts. We had the show’s fan-favorite talent also sharing a positive sentiment to wish luck to the students.
These activities have not only helped the brand grab attention for its content amongst its target audience but also create conversations with a high rate of engagement. The posts have spurred a range of excitement on the brand’s page garnering a 3X more reach than usual.
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