Mumbai: Making weddings more affordable and memorable, travel fintech SanKash has introduced industry first initiative – Marry Now Pay Later (MNPL) in partnership with Radisson Gurugram, Udyog Vihar to make guests’ special day more memorable by assisting them to help manage their wedding finances. The company aims to disburse INR 100 crore in fiscal year 2024.
SanKash received an overwhelming response with 100+ queries worth INR 8 Cr from NCR for services offered by hotel which include food, venue, decoration, and trousseau within a week of the partnership. SanKash aims to reduce financial burden and assist millions of Indians in having a stress-free experience on one of the most memorable days of their lives.
Talking about the announcement, SanKash CEO and co-founder Akash Dahiya said, “The Indian wedding industry is the fourth largest industry. Post pandemic, consumer behavior has changed drastically and has moved away from Saving and Spending mode to flexible, pay-over-time payment choices. With the Marry Now Pay Later, we hope to lighten the financial burden of consumers by allowing them to have their dream wedding without worrying about the budget. We are excited to partner with Radisson Gurugram, Udyog Vihar for one-of-its-kind of services in the wedding industry. We are aiming to disburse 100 Cr in FY 23-24.”
According to the Confederation of All India Traders (CAIT), the Indian wedding market is worth $3.78 trillion and is predicted to expand by 20 to 25 per cent yearly and almost 35 lakh couples will get married in the first half of 2023. With the Marry Now Pay Later SanKash aims to capture 0.1 per cent of the market share. SanKash’s credit option under the initiative ranges in value up to INR 25 lakhs, depending on the requirements of the customer and it can be spread over 12 months with 6 months no-cost EMI option.
Cluster general manager Rajasthan & Agra Radisson Hotel Group South Asia & general manager Radisson Gurugram, Udyog Vihar Namit Vijh stated, “We are extremely happy to partner with SanKash to launch Marry Now Pay Later for our patrons, Radisson Gurugram, Udyog Vihar offers 200 rooms with 35000 sq feet of elegant lawns and 4 bespoke banqueting spaces being a favored destination for weddings in Delhi NCR. The hotel wedding experts curate each event to make it a memorable affair for each of the guests attending your big day. We have plans to further take this exclusive offering to other Radisson Hotels in Rajasthan & Agra which are known for grand destination weddings”.
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