Mumbai: As self-care gained popularity on social media platforms, Auburn Digital Solutions, a digital marketing agency focused on all-rounder digital marketing and branding services, used the SimilarWeb tool to deep dive on the trend with the help of data relating with Self Care Mobile Apps. These self-care apps monitor mental and physical health. Where physical health has always received its share of popularity, mental health has recently started to get the importance it deserves. The number of informed discussions about mental health has increased in the recent past. A fundamental shift in how people generally see emotional stability and welfare as a way to prolong happiness is stipulated. Millennials and Generation Z are found out to be more aware of the significance of mental health. On average, Millennials and Generation Z spend more time on self-care apps & websites than those in other age groups. About 50 per cent of user and user views on these applications and websites are in the age group of 18-24 years. Comparatively, 28 per cent of the people who focus on mental health apps are between the ages of 25 and 34. In the previous month, over 4.130 million users used mental health apps and websites. In the last few months, there has been a sharp increase in the use of websites and apps for meditation that track parameters such as breathing & stress. However, according to the research, age is inversely proportional to the time spent on self-care apps. As people grow older, the amount of time they spend on self-care apps decreases considerably.
Optimum sleeping hours, healthy diet, exercise & other lifestyle choices have long been a topic of discussion when it comes to maintaining physical health. Several apps are created every second to track physical activities. Each month, about 300 million people use applications and websites for monitoring physical health. 73 per cent of users of websites and applications for physical health are between the ages of 18 and 34. Out of this, 37 per cent of users are in the age group of 18 and 24 and 36 per cent of the users are in the age group of 25-34.
Applications that assist in monitoring blood pressure, calories, heart rate, and overall physical fitness have seen a rise. Over the past few years, tracking apps for mensuration and intermittent fasting have become popular. Other than this, Apps that remind users about their hydration, track sleep and apps that teach physical activities such as yoga or MMA help them keep up their physical strength and wellbeing have also witnessed an increase in the uptake. There is an app for just about every type of self-care you could imagine.
Overall health, including its psychological, spiritual, and physical components, has long been linked to happiness. Better physical activity is motivated by emotional stability. People with serious physical illnesses might be more susceptible to mental health problems like anxiety and depression. With growing awareness around mental & physical wellbeing, use of mobile applications for tracking health parameters has grown considerably. Regardless of the approach, self-care i.e maintaining your total physical & emotional wellbeing continues to be a topic of discussion.
Auburn Digital Solutions managing director Ashish Tripathi, believes that over the past few years, the consumer healthcare market has grown tremendously. The Pandemic has played a significant role in the promotion of self-care apps, he continues. Online consultation apps and websites that provide prescriptions for home delivery chose the best time to gain traction with efficient marketing strategies. The healthcare sector, particularly in the field of mental health, has a long way to go but as self-care and healthcare apps become more popular, marketers can stay competitive.
Further adding to that, Auburn Digital Solutions CEO Harsh S Kedia said spiritual healing has been gaining popularity for some time. “In the self-care sector, meditation and spiritual healing apps have grown in popularity. Meditation applications and yoga instruction apps are collaborating for mental wellness and spiritual healing. Although physical fitness apps have historically dominated this market, mental and spiritual health apps are now equally well-known.”
The happiness and positive emotions of a person have been related to health and welfare in many areas. When spiritual healing and physical wellbeing are considered, there is a stronger connection between emotional and physical wellness.
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