Mumbai: Green2Go, a brand committed to providing sustainable solutions to the problems of plastic waste, has appointed ANTS Digital as its agency of record (AOR) to launch the brand and its new identity across all social media platforms. ANTS Digital will strategise to build the brand for the B2B and B2C market and enhance the online presence across digital platforms by creating innovative campaigns.
Sharing the digital and brand mandate with ANTS Digital, Green2Go founder & CEO Ajoy Mundkur said, “As a brand, Green2Go is focused on providing sustainable solutions to the problems of plastic waste. As we build the brand, Green2Go will remain steadfast in creating a portfolio of stylish yet sustainable solutions for the fast-growing category of environmentally conscious customers. We are delighted to be working with ANTS Digital and are confident that they can help us establish a robust digital footprint using creative and thought-provoking communication.”
ANTS Digital Private Ltd. CEO Sanjay Arora said, “Green2Go is a young, exciting, revolutionary brand, and we are thrilled to partner with them to push the boundaries of creativity and innovation in digital marketing. Recognising how most people today are opting for more sustainable and environment-friendly alternatives, our primary goal is to develop strategies and ideas that differentiate Green2Go from other greenwashing brands by building an effective creative and consistent brand presence.”
ANTS Digital, a new-age integrated communications organisation, will partner with Green2Go to create a strong and regular brand presence across all social media platforms while managing its online reputation management.
Green2Go founder & CEO Ajoy Mundkur, the world produces over 300 million tonnes of plastic waste each year, with more than eight million tonnes ending up in landfills, oceans, and rivers, thus polluting our planet in both land and water. Green2Go’s goal is to recycle 100 tons of plastic by 2023-24, by converting waste plastic into polyester yarn, which will then be used in travel accessories such as backpacks, duffle bags, gym bags, laptop cases, and more. Going forward, the company has plans to provide sustainable solutions in other categories like Apparel, Furniture, etc.
Green2Go and ANTS Digital is dedicated to creating a sustainable future by reducing plastic waste and promoting environmentally friendly products. Together, they will work towards creating a better and more sustainable world for future generations.
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