Mumbai: HSBC India has announced that they’ve signed up the living legend Indian cricketer and global sporting icon, Virat Kohli as their brand influencer.
Kohli, the embodiment of sporting excellence, dependability and trust will help to amplify HSBC’s purpose of ‘Opening up a world of opportunity’ as it strives to support the ambitions of an aspirational India going global. HSBC India, through its comprehensive suite of products and services, is well positioned to support various facets of the Indian economy that is poised for a significant and sustained growth trajectory. As part of the association, a multi-media campaign featuring Kohli will bring to life the value proposition of banking with HSBC.
Kohli said, “I’m delighted to associate with HSBC, one of the world’s premier international financial organisations. HSBC’s rich legacy in India, disciplined approach and long-standing commitment resonate deeply with my belief system of discipline, commitment and focus, aspects that have played a key role in my career so far. While people trust me to deliver on the field, I look at HSBC India as a focused and trusted financial partner to help achieve my financial goals.”
HSBC India CEO Hitendra Dave said, “We’re thrilled to have Kohli as our brand influencer and see him as a perfect fit for our values of taking responsibility, collaborating, and succeeding together as a team as well as getting things done. Kohli is a symbol of an ambitious India that is striving forward, going global and leaving its indelible mark on the global stage across various fields. We’re keen to partner with the country in its upward trajectory of growth and our association with Kohli will provide a significant impetus to this journey. Kohli’s appeal and pursuit of excellence are aligned with our growth ambitions in India. This is the start of a new and exciting chapter as we look to reinforce our commitment towards growth and being the preferred international financial partner for our clients.”
HSBC India head of wealth and personal banking Sandeep Batra said, “Cricket is a unifying force and strikes an emotional chord with the Indian diaspora across the world. Our endeavour to support the aspirations of international-minded Indians will be boosted by our association with Virat Kohli. Whether on or off the field Kohli personifies discipline and commitment to his craft, ideals that resonate with us at HSBC India.”
HSBC India is keen to grow in India and has doubled down on the plethora of opportunities that the country has to offer. From supporting the robust ecosystem of startups to helping Indian corporates in their global ambitions as well as supporting the wealth and retail banking needs of internationally-minded Indians, the Bank is leveraging its deep-rooted experience and expertise to partner with the country’s progress.
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