Mumbai: House of X, a tech platform that helps creators to create a brand in seven days, made a runaway success with its first creator-led brand launch, ‘Blanko’ – a fragrance range by the Indian Popstar King. Within just four days of launch, Blanko sold 10,000 units, with the Delhi region accounting for the highest sales, followed by Mumbai. Bengaluru, and Pune also showed immense love for King’s Blanko, marking over 500,000 visitors to the website. The product launch video has garnered 4.2 Million views on social media, with 348,000 shares and 541,000 likes.
House of X provided end-to-end solutions for King’s dream project, Blanko, right from product ideation to handling operational processes such as sourcing, warehousing, shipping, and customer service. With the rapid success of the launch, House of X is redefining brand creation for creators in India, enabling smooth and seamless experiences for every creator who aspires to embark on a journey of building a personal brand.
With the backing of investors such as Lightspeed Venture Partners, The Better Capital, Ashneer Grover, and founders of Razorpay, Mamaearth, Zerodha, and Meesho and others, House of X aims to democratize India’s creator commerce market by empowering one million creators and businesses in the country.
For King’s fans who missed the early launch, Phase two is now live on the website for them to secure their Dawn and Dusk combo at an exclusive early bird pricing of Rs 1199.
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