Mumbai: As per the TAM Sports report on IPL 2023 – Commercial Advertising for 54 matches, matches 28 to 54 of IPL 16 witnessed an increase of 29 per cent in the number of categories, 19 per cent in the count of advertisers, and 10 per cent in the count of brands compared to matches 1 to 27.
Throughout the 54 matches of IPL 16, pan masala was the only category that managed to secure a place in the top five categories.
The top five categories in IPL 16 accounted for 55 percent of the total ad volumes of the tournament. Ecom-gaming and pan masala were the only categories among the top five that appeared in both IPL 16 and 15. In IPL 16, three out of the five categories belonged to the F&B sector.
In the 54 matches of IPL 16, the top five advertisers accounted for 39 per cent of the total ad volumes. Sporta Technologies & K P Pan Foods were the only advertisers to appear in the top five list during both IPL 15 and IPL 16.
In the same number of matches as IPL 15, i.e. 54, IPL 16 featured 18 new categories and 83 new brands during its advertisements.
Two out of the top five new categories in IPL 16 belonged to the e-commerce sector. Among the top five categories present in IPL 15 and not in IPL 16, three of them belonged to e-commerce sector.
Among the 83 new brands, ‘Airtel 5G Plus’ was the leading brand followed by ‘Rupay Credit’.
During the 54 matches of IPL 16, Coca-Cola advertised its two brands, Maaza Aam Panna and Maaza, exclusively on Hindi+English language sports channels and regional language sports channels, respectively.
Total 85 brands advertised on both regional and Hindi+English sports channels during 54 matches of IPL 16. “Dream11.Com” was leading the list of common brands.
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