Heads Up For Tails launches ‘Invisible Mothers’ campaign

Mumbai: Heads Up For Tails and the Heads Up For Tails Foundation have unveiled their groundbreaking campaign “Invisible Mothers,” shedding light on the heart-wrenching plight of female street dogs caring for their litters in the unforgiving urban landscape. These invisible mothers navigate the merciless city streets each day, displaying unwavering resilience as they strive to protect their vulnerable offspring. Their fight for survival demands relentless determination.

By rallying individuals, communities, and organisations, Heads Up For Tails calls for support towards animal welfare NGOs, rescuers, and municipal corporations in cities. Together, through neutering programs, adoption drives, and welfare initiatives, we can make a profound difference in the lives of these remarkable community dogs.

At the heart of the campaign lies the powerful short film, “Invisible Mothers,” which offers an intimate glimpse into the extraordinary journey of a female street dog. Through her eyes, viewers witness the constant struggle for survival, protection, and unwavering love she shows her pups, despite overwhelming obstacles and a lack of support.

Heads Up For Tails chief marketing officer Samriddh Dasgupta emphasises the campaign’s significance, stating, “The ‘Invisible Mothers’ campaign serves as a powerful reminder of the incredible strength, resilience and love displayed by female street dogs. We need to prevent more female dogs from becoming invisible mothers. With humane and healthy sterilisation, wellness, nutrition, and safety initiatives, we will be able to aid a better life for community female dogs.”

This campaign not only sheds light on the untold challenges of motherhood among street dogs but also unveils their remarkable resilience. “Invisible Mothers” offers viewers a fresh perspective, providing a profound understanding of the often unseen world of street dogs and the incredible bonds formed within the community they are a part of.

The Heads Up For Tails Foundation extends an invitation to all to join forces and make a difference. By tagging shelters, municipal corporations, and NGOs on the brand’s social media posts, others will get to know who to reach out to when they encounter a female dog in need.

Dasgupta concluded, “Through this campaign, we aspire to bring about a transformative change in society’s perception and behaviour. We aim to ignite a sense of compassion and responsibility within our society.”