Mumbai: AIS Windows, part of Asahi India Glass Ltd (AIS) and Enormous are proud to announce a haul of six Abby awards across categories at the recently concluded Abbys Awards 2023 at Goafest 2023.
Asahi India Glass Ltd on-boarded Enormous last year to create films for its complete doors and windows solutions brand, AIS Windows. Enormous came up with a campaign of three ad films that have run across various digital media platforms and have created a massive buzz and significantly enhanced the reach of AIS Windows.
The three films created as part of the campaign were:
The Robbery film dramatises how the brand cancels out the noise outside. It shows a situation where a cop & robber chase is taking place. However, all the protagonists are performing their roles in silence. It goes on to reveal that all these activities are taking place in mute so that a lady who is meditating in the neighbourhood isn’t disturbed. This has won six Abby awards at Goafest ’23 – two gold, two silver and two bronze in different categories.
Commenting on the win Consumer Glass, Asahi India Glass Ltd CMO & COO Vikram Khanna said, “What was once a low involvement category is now a category where homeowners are doing significant research and due diligence. There is a realisation that fenestration plays a key role in giving character and making the home more comfortable. We wanted our communication to focus on the solutions that the products can deliver and that has resonated with our target audience. The films communicate key features of our offerings, each in a unique manner with subtle humour.
AIS is extremely thrilled that our clutter-breaking ad films have won six Abby Awards 2023. The work of the AIS and the partner teams has been appreciated and awarded at this prestigious event. We are grateful to the jury and acknowledge this with humility.
Speaking on the occasion, Enormous managing partner Ashish Khazanchi said, “Enormous has always believed in bringing a lot of non-linear thinking to the way we arrive at our solutions. We celebrate creativity and innovative thinking. The films are unlike any other in the category, and we brought the narrative to a sharp product premise. We are elated that this campaign has received the love it deserved and has been acknowledged”.
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