Mumbai: Wavemaker, the GroupM media agency, has roped in Sindhuja Rai as its Asia-Pacific CEO. She currently leads global media investment and AMEA consumer experience for Mondelēz International.
Rai will begin her new role in September, filling a vacancy left by Gordon Domlija, who exited the agency earlier this year. Her new position involves joining Wavemaker’s global executive team as well as the GroupM leadership team ExCo.
Rai is a well-known marketer in Asia-Pacific, active in industry events and vocal on issues relating to diversity, inclusion and staff development. A member of Campaign Asia’s CMO Power List in 2021, 2022 and 2023, Rai also has extensive previous agency experience through senior roles at GroupM, Publicis Media, Havas and IPG Mediabrands.
Mondelēz has been a client of Wavemaker’s since 2019. The agency recently retained the account in Australia, New Zealand, India and Japan while extending duties across Southeast Asia to Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, accounting for $225 million in media billings.
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