Mumbai: Originally launched in Bengaluru but now available in Hyderabad as well, Spyk is the freshest name in India’s roster of flavourful, low-calorie alcoholic newcomer, Hard Seltzers, offering a refreshing and guilt-free buzz. While Hard Seltzers have taken the West by storm in the last 5 years, the Indian consumers are still warming up to the drink and unlike other seltzers that are carbonated cocktail mixes, Spyk is freshly brewed and naturally flavored with as low as 100 calories and 2g of carbs.
As India’s first freshly brewed option within this category that is ideal for the active lifestyle of modern and health conscious consumers, it is set to be the perfect +1 (or more) for any social occasion like brunches, networking meets and nights out, or even alone time in the comfort of your home.
“Breezers and other fruit flavored cocktails have previously been seen as women’s drinks especially in a country like India where men stick to beer or hard liquor. But that’s changing – with the modern drinkers looking for a fun alternative light on their body, adaptable to whatever mood they’re in but still strong enough to give them the right buzz for their buck. We even chose Bengaluru for our Hard Seltzer launch because of its diverse and young population of drinkers who are open to exploration. Our aim is to give drinking a new, balanced face that speaks to the under 35s of today and their work hard play hard lifestyle,” said Spyk Hard Seltzer CEO Vimal Chand.
The brand has partnered with Fruitbowl Digital to expand its digital presence as it finds itself on more shelves, minds and tables across the country. You can’t get a yoga lesson, a hazy rave, a chill afternoon with your best buds and a flavor bomb, all together in a can (yet) – but Spyk comes really, really close and now more than ever it’s time to Go Hard.
“It’s always a fun challenge to introduce a game changer,” said Fruitbowl Digital head of growth Siddarth Sudhakar. “You’re not just floating a new concept to a consumer that does things a certain way but you’re also doing everything you can to be seen through all the clutter. Alcohol has always been more of a lifestyle than a product and Spyk is as versatile as it is innovative. In this bar menu-like clutter that is today’s content consumption ecosystem, we will bring together the right people, saying the right things, to the right music, in the right mood and on the right platform to show patrons how, where and why Hard Seltzer is the future of “drinking your way” and that Spyk is the one to pick.”
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