Day 1 at Cannes Lions 2023: India hits more than half a century

Mumbai: Cannes Lions, the international festival that rewards creativity, began today. Indian creative agencies have put their best foot forward, and have secured a total of 57 shortlists across 18 categories as of now.

Outdoor category –

· SURAKSHA KA TEEKA – MORTEIN – DENTSU CREATIVE, Gurgaon INDIA (Design for Promotional Items)

Print & Publishing category –

· WHY IS THIS A SWIGGY AD? – SWIGGY – TALENTED.AGENCY, Bangalore INDIA (Single-market Campaign)

Radio & Audio category –

· THE UNHEARD PLAYLIST – SPOTIFY – WONDRLAB INDIA, Mumbai INDIA (Breakthrough on a Budget)

Design category –

· THE EVERYTHING BOOK – VEDANTU E-LEARNING – DENTSU CREATIVE, Gurgaon INDIA (Promotional Printed Media)

Film Craft category –

· ODE TO MUMBAI | ACKO LOVES MUMBAI |#WELCOMECHANGE – ACKO GENERAL INSURANCE – SUBHAJIT MUKHERJEE, Mumbai INDIA – HUNGRY FILMS, Mumbai (Use of Original Music)

· JSW STEEL – ALWAYS AROUND – JSW STEEL – STUDIO EEKSAURUS, Mumbai INDIA (Use of Original Music)

Industry craft category –

· UNTANGLING THE POLITICS OF HAIR – STIR MAGAZINE – FCB INDIA, Gurugram INDIA (Outdoor)

· THE EVERYTHING BOOK – VEDANTU E-LEARNING – DENTSU CREATIVE, Gurgaon INDIA (Brand & Communications Design)

· THE EVERYTHING BOOK – VEDANTU E-LEARNING – DENTSU CREATIVE, Gurgaon INDIA (Print & Publishing)

· UNTANGLING THE POLITICS OF HAIR – POSTER 1 – STIR MAGAZINE – FCB INDIA, Gurugram INDIA (Outdoor)

· UNTANGLING THE POLITICS OF HAIR – POSTER 3 – STIR MAGAZINE – FCB INDIA, Gurugram INDIA (Outdoor)

Creative B2B category –

· LAY’S SMART FARM – LAY’S – LEO BURNETT, Mumbai / CROPIN, Bangalore INDIA (Effectiveness & Measurement)

· CHATPAT – SOS CHILDREN’S VILLAGES – FCB CHICAGO / FCB KINNECT, Mumbai / FCB INDIA, Gurugram   USA (Breakthrough on a Budget)

· LAY’S SMART FARM – LAY’S – LEO BURNETT, Mumbai / CROPIN, Bangalore INDIA (Market Disruption)

Creative Data category –

· AIRTEL 175 REPLAYED – AIRTEL – LEO BURNETT, Mumbai INDIA (Data-enhanced Creativity)

· LAY’S SMART FARM – LAY’S – LEO BURNETT, Mumbai / CROPIN, Bangalore INDIA (Data-enhanced Creativity)

· LAY’S SMART FARM – LAY’S – LEO BURNETT, Mumbai / CROPIN, Bangalore INDIA (Data Technology)

· LAY’S SMART FARM – LAY’S – LEO BURNETT, Mumbai / CROPIN, Bangalore INDIA (Use of Real-time Data)

· LAY’S SMART FARM – LAY’S – LEO BURNETT, Mumbai / CROPIN, Bangalore INDIA (Data Integration)

Direct category –

· #BRINGBACK2011 – OREO INDIA – LEO BURNETT, Mumbai INDIA (Food & Drink)

· OR TRAVEL ON CLEARTRIP – CLEARTRIP – TALENTED.AGENCY, Bangalore INDIA  (Use of Print / Outdoor)

Media category –

· SURAKSHA KA TEEKA – MORTEIN – DENTSU CREATIVE, Gurgaon INDIA (Healthcare)

· OR TRAVEL ON CLEARTRIP – CLEARTRIP – TALENTED.AGENCY, Bangalore INDIA (Use of Print)

· SURAKSHA KA TEEKA – MORTEIN – DENTSU CREATIVE, Gurgaon INDIA (Use of Ambient Media: Small Scale)

· #NOPRESSUREDELIVERY – RALCO AUTOMOTIVE – BBDO INDIA, Mumbai INDIA (Local Brand)

· SURAKSHA KA TEEKA – MORTEIN – DENTSU CREATIVE, Gurgaon INDIA (Social Behaviour & Cultural Insight)

· THE EVERYTHING BOOK – VEDANTU E-LEARNING – DENTSU CREATIVE, Gurgaon INDIA (Corporate Purpose & Social Responsibility)

· THE MISSING CHAPTER – WHISPER – ESSENCEMEDIACOM, Mumbai / LEO BURNETT, Gurgaon INDIA MEDIACOM, Mumbai (Media Insights & Strategy)

· TRIXY CINEGAME, BRINGING ALIVE 3 LAYERS OF FUN – KWALITY WALLS TRIXY – MINDSHARE INDIA, Mumbai INDIA (Media Insights & Strategy)

· THUMBSTOPPING BEAUTY BIASES – DOVE – MINDSHARE INDIA, Mumbai INDIA (Use of Data & Analytics)

PR category –

· WHY IS THIS A SWIGGY AD? – SWIGGY – TALENTED.AGENCY, Bangalore INDIA (Community Management)

· AIRTEL 175 REPLAYED – AIRTEL – LEO BURNETT, Mumbai INDIA (Use of Events & Stunts)

· #BRINGBACK2011 – OREO INDIA – LEO BURNETT, Mumbai INDIA (Launch / Re-launch)

· TR FOR TEACHER – NAVNEET – FCB INTERFACE, Mumbai / FCB BRASIL, Sao Paulo (Cultural Insight)

Social & Influencer category –

· WHY IS THIS A SWIGGY AD? – SWIGGY – TALENTED.AGENCY, Bangalore INDIA ROOTED FILMS, Mumbai / THOUGHTLINE DESIGN STUDIO, Mumbai (Retail)

· MTV BOTHARD – MTV – DDB MUDRA GROUP, Mumbai INDIA KRDS SOFTWARE DEVELOPMENT PVT LTD, Chennai (Media / Entertainment)

· WHY IS THIS A SWIGGY AD? – SWIGGY – TALENTED.AGENCY, Bangalore INDIA ROOTED FILMS, Mumbai / THOUGHTLINE DESIGN STUDIO, Mumbai  (Innovative Use of Community )

· #BRINGBACK2011 – OREO INDIA – LEO BURNETT, Mumbai INDIA (Innovative Use of Influencers)

· THE GREAT CELEBRITY HACK – BURGER KING – LEO BURNETT, Mumbai INDIA (Innovative Use of Influencers)

· WHY IS THIS A SWIGGY AD? – SWIGGY – TALENTED.AGENCY, Bangalore INDIA ROOTED FILMS, Mumbai / THOUGHTLINE DESIGN STUDIO, Mumbai (Co-Creation & User Generated Content )

· #BRINGBACK2011 – OREO INDIA – LEO BURNETT, Mumbai INDIA  (Multi-platform Social Campaign)

· FIAMA TALKING MEMES – FIAMA – BRAND DAVID COMMUNICATIONS, Mumbai INDIA HUNGRY FILMS, Mumbai (Social Behaviour)

Entertainment category –

· AIRTEL 175 REPLAYED – AIRTEL – LEO BURNETT, Mumbai INDIA (Live Entertainment)

· AIRTEL 175 REPLAYED – AIRTEL – LEO BURNETT, Mumbai INDIA (Influencer & Co-Creation)

· CHATPAT – SOS CHILDREN’S VILLAGES – FCB CHICAGO / FCB KINNECT, Mumbai/FCB INDIA, Gurugram  USA FCB KINNECT, Mumbai / FCB INDIA, Gurugram  (Influencer & Co-Creation)

· AIRTEL 175 REPLAYED – AIRTEL – LEO BURNETT, Mumbai INDIA (Partnerships with Talent)

· TR FOR TEACHER – NAVNEET – FCB INTERFACE, Mumbai / FCB BRASIL, Sao Paulo, BASTA FILMS, Mumbai (Social Behaviour & Cultural Insight)

· AIRTEL 175 REPLAYED – AIRTEL – LEO BURNETT, Mumbai INDIA (Social Behaviour & Cultural Insight)

Entertainment Lions For Gaming category –

· MACHINEGUN MOUTH – BATTLEGROUND MOBILE INDIA GAME RESPONSIBLY – DDB MUDRA GROUP, Mumbai INDIA (Audio-visual Content)

Entertainment Lions for Sports category –

· AIRTEL 175 REPLAYED – AIRTEL – LEO BURNETT, Mumbai INDIA (Brand Storytelling)

· AIRTEL 175 REPLAYED – AIRTEL – LEO BURNETT, Mumbai INDIA (Sports Live Experience )

Brand Experience & Activation category –

· AIRTEL 175 REPLAYED – AIRTEL – LEO BURNETT, Mumbai INDIA (Launch / Re-launch)

· THE RESPONSIBLE MANHOLE – TVS MOTORS COMPANY – DENTSU CREATIVE, Mumbai INDIA (Single-market Campaign)

· THE EVERYTHING BOOK – VEDANTU E-LEARNING – DENTSU CREATIVE, Gurgaon INDIA (Single-market Campaign)

· SURAKSHA KA TEEKA – MORTEIN – DENTSU CREATIVE, Gurgaon INDIA (Corporate Purpose & Social Responsibility)

Innovation category –

· LAY’S SMART FARM – LAY’S – LEO BURNETT, Mumbai / PEPSICO, Gurgaon / CROPIN, Bangalore INDIA (Scalable Innovation)

Glass: The Lion For Change category  –

· DOVE THE BEAUTY REPORT CARD – #STOPTHEBEAUTYTEST – DOVE MUMBAI, INDIA DOVE SELF-ESTEEM PROJECT – OGILVY, Mumbai INDIA