Mumbai: UClean, India’s laundry and dry-cleaning chain, is thrilled to announce its strategic tie-up with Myntra, India’s leading fashion e-commerce platform. This collaboration marks a significant milestone in the evolution of the fashion industry, particularly from the perspective of the laundromat sector. Both UClean and Myntra have joined forces to create an end-of-season sale that aims to positively surprise customers while fostering a new wave of brand collaboration.
Traditionally, brands have competed with each other, often putting each other down in an attempt to gain a competitive edge. However, the emergence of Gen Z consumers has brought about a shift in the paradigm. Today, it is all about playing with emotions and creating memorable experiences through collaboration. UClean and Myntra understand the power of this approach and have taken it to the next level.
The collaboration between UClean and Myntra began with the creation of catchy taglines and engaging campaigns, which customers loved and eagerly reshared on social media. This resulted in an unprecedented level of attention and traction. Customers not just benefiting from the collaboration but are also becoming passionate advocates. They positively surprised others and shared their experiences online.
UClean uo-founder Gunjan Taneja, expressed her enthusiasm about the collaboration, saying, “At UClean, we have always believed in the power of collaboration and innovation. Our tie-up with Myntra is a testament to our commitment to providing exceptional customer experiences. Together, we aim to redefine the boundaries of brand collaboration and deliver value that goes beyond traditional marketing strategies. This partnership will serve as a game-changer in the industry, and we are excited to see the positive outcomes it will bring.”
Founded in 2016, UClean has experienced remarkable growth and currently operates over 350 franchisees in 100 cities across India. With an annual gross merchandise value (GMV) of more than 100 crores, UClean has solidified its position as a leader in the industry. The company has also expanded internationally, with a presence in Malaysia, Thailand, Bangladesh, and Nepal.
UClean has set ambitious goals, aiming to establish 1,500 centres in India by 2025. The company is heavily investing in technology to serve the MENA region (Middle East and North Africa). In addition to its current focus on direct-to-customer (D2C) services, UClean plans to introduce D2C cleaning supplies in the near future. The company’s vision includes achieving a GMV of 1,000 crores by 2025.
UClean’s innovative approach and remarkable achievements have not gone unnoticed. With three rounds of funding from angel investors and strategic partnerships with esteemed celebrities like Soha Ali and Kunal Khemu, UClean has received widespread recognition. The company has been honored with prestigious awards, including the ITC “Changemaker of India” awards, the NDTV “Icons of Bharat” awards, and the distinction of being the first Indian brand to win a Global Franchise Award in 2019 in the “Best Emerging Brand” category.
The tie-up between UClean and Myntra exemplifies a new era of collaboration, where brands join forces to create unforgettable experiences for customers. As the fashion and laundromat industries continue to evolve, this partnership stands as a testament to the power of unity and customer-centric innovation.
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