Mumbai: If you’re struggling to attract customers through your current advertising strategies, it might be the time to hire a marketing agency to take a look at your brand. If you have new products or services to promote, want to be more aligned with your customers, or simply want to consider additional creative solutions or advertising channels, these outside experts can bring skills, knowledge, and experience to your team.
One such agency is Tikshark Solutions, which offers a comprehensive range of services across various industries, including but not limited to fashion, fitness, FMCG, energy and minerals, government programs, hospitality, home décor, travel and tourism, education, medical services, and live events. Their diverse clientele is a testament to their expertise in delivering tailored solutions to meet the unique needs of businesses in different sectors. What sets the agency apart is their team of marketers, designers, and developers who collaborate to ensure the complete digital transformation, marketing, and branding of businesses.
Indiantelevsion.com caught up with Tikshark Solutions CEO & founder Archit Agarwal to discuss the company in more detail.
Edited excerpts
On the motive behind launching Tikshark Solutions
The motive behind launching Tikshark Solutions was driven by a combination of factors. As someone who had previous experience working with companies like Infosys and Paramount Group, I held a strong position in understanding business growth and strategy. I recognized the crucial role that effective marketing plays in the success of any business. However, I observed that small and medium-sized enterprises (SMEs) often struggle to execute comprehensive marketing strategies due to limited resources. This realization motivated us to start Tikshark Solutions with the goal of providing high-quality marketing services at affordable rates. Our aim is to level the playing field by offering the same level of strategic planning and execution that is typically available to larger brands.
On the range of services provided by Tikshark Solutions, such as branding, e-commerce solutions, and lead generation
Tikshark Solutions offers a comprehensive range of digital services covering various aspects of marketing. We provide end-to-end solutions, starting from strategy development to selecting the right services and executing them effectively. Some of the services we specialize in include social media marketing, influencer marketing, online PR, promotion on platforms like YouTube and Google Ads, and hyperlocal marketing. Additionally, we excel in providing ecommerce solutions and have successfully assisted numerous brands in setting up and managing their online stores. Whether it’s branding, lead generation, or ecommerce solutions, we focus on achieving the objectives and goals set by our clients.
On the industries Tikshark Solutions have a strong presence, and assisting businesses in fulfilling their marketing objectives
Tikshark Solutions has a strong presence in several industries. We have successfully worked with clients in the FMCG sector, IT companies, gaming zones, entertainment centers, restaurants, apparel brands, and the medical industry. Our expertise extends to various domains, and we have helped businesses fulfill their marketing objectives through dedicated and passionate teamwork. To assist our clients, we first strive to understand their unique business processes, recognizing that every business has its own distinct characteristics. We follow a consultative approach, valuing the client’s knowledge of their business and leveraging it to identify roadblocks and devise strategies to overcome them. Our goal is to deliver the best outcomes that align with our customer’s marketing objectives.
On Tikshark Solutions prioritising long-term partnerships with its clients and ensuring its solutions with their business objectives
At Tikshark Solutions, we prioritize long-term partnerships with our clients and strive to align our solutions with their business objectives. We value the trust our clients place in us and ensure that we are readily available to address their needs. Transparency is a key aspect of our approach, and we maintain open communication channels with our clients. If any roadblocks or issues arise, we take them seriously and take responsibility for our actions. Furthermore, we believe in logic-based marketing, meaning that we provide clear reasoning behind our strategies and actions. By focusing on the client’s ultimate goals and consistently delivering exceptional results, we have been able to retain clients for an average of three years, surpassing industry standards.
What steps does Tikshark Solutions take to stay up-to-date with the latest industry trends and technologies
Tikshark Solutions adopts a learning-based approach to stay up-to-date with the latest industry trends and technologies. Our team consists of passionate individuals who actively seek knowledge and continuously learn through various channels. We stay updated by reading industry blogs, subscribing to newsletters, following news articles in newspapers and online publications, and staying informed through television and other media sources. Additionally, we maintain a strong network within the industry, enabling us to exchange information and insights. When new trends or technologies emerge, we explore them and conduct dummy projects to gain practical experience. Through this process, we ensure that we are well informed and can provide cutting-edge solutions to our clients. Currently, we are exploring technologies such as threads by meta and AI marketing, which enable us to offer innovative strategies and services.
Any future plans to expand your business globally
Yes, Tikshark Solutions has plans to expand its business globally. Recently, we have established partnerships in Canada, and our operations are flourishing in both India and Canada. Although our initial attempts to enter the U.S. market did not go as planned, we have regained confidence and are actively pursuing opportunities there as well. Our vision is to deliver our services worldwide, and we are actively seeking global partners to help us achieve this goal. We believe in the potential to make a global impact and are committed to expanding our operations and reach beyond our current locations.
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