Mumbai: Anveya, a leading and dynamic brand in the hair care industry, has announced the launch of Colorisma semi-permanent Hair Colors – India’s first no-damage, healing hair colours equipped with revolutionary third-generation Bond Building Technology, HYAPLEX. This groundbreaking technology, Hyaplex, ensures your hair is repaired from the inside out while undergoing the colouring process.
Colorisma smart semi-permanent Hair Colors feature an impressive selection of eight mesmerising shades: Havana Teal, Northern Neon, Valencian Orange, Madrid Red, Cairo Yellow, LA Pink, Tokyo Purple, and Moroccan Blue. Acting as a gateway to self-expression, each shade allows individuals to unleash their creativity and transport themselves to a different state of mind. With prices starting at Rs 795/-, individuals can embrace experimentation with their hair and make a striking, and bold expression.
Colorisma semi-permanent Hair Color’s game-changing ingredient, HYAPLE, is a revolutionary technology in the hair care industry. This groundbreaking tech works by deeply penetrating the hair strand, and reconstructing broken bonds at a molecular level. Through this process, damaged hair is effectively repaired, and strengthened from within. As a result, common concerns associated with colouring, such as hair damage, frizz and breakage, are significantly reduced, allowing users the benefit of healthier and more resilient hair.
Anveya CEO and co-founder Vivek Singh said, “At Anveya, we believe that hair colour possesses an extraordinary ability to transcend personal style, elevate self-confidence, and ignite boundless creativity. Our unwavering goal is to establish ourselves as the ultimate destination for all hair colour requirements, offering a diverse and innovative range of products that surpass expectations. Our venture into the market with Semi-Permanent Hair colours, incorporating groundbreaking Hair Bonding Technology, has garnered an incredibly positive response. At the heart of Anveya lies a fundamental mission – to empower individuals with the freedom to explore and experiment with their appearance all while liberating them from the constraints of long-term commitments.”
A notable aspect of Colorisma Smart Semi-Permanent Hair Colors is their remarkable colour retention. Through bond-building technology, the hair cuticle is sealed, establishing a protective barrier that effectively prevents colour molecules from fading quickly.
In addition to delivering remarkable colour outcomes, Colorisma places great emphasis on nurturing the overall health and texture of the hair. Users will experience a substantial enhancement in hair quality and unlock endless styling opportunities. Colorisma wholeheartedly embraces inclusivity and the transformative power of self-expression through the medium of hair colour.
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