Meraki & Sisters in Sweat announces long-term partnership

Mumbai: Established in 2017 by Swetha Subbiah and Tanvie Hans, Sisters in Sweat (SIS), is today India’s largest sport & wellness community, exclusively for women. With an active community size of over 15K, the core focus at SIS is to reduce physical inactivity among women.

While SIS is currently present in Mumbai & Bengaluru, the partnership with Meraki Sport & Entertainment – one of India’s leading fully integrated sports marketing & consulting firms, is anchored on significantly scaling the community, through pan-India events & experiences.

SIS co-founder Swetha Subbiah said, “We are excited to embark on the next phase of our journey in partnership with Meraki. Given their expertise in engaging & enhancing communities, we are confident of expanding our reach and inspiring more women to embrace the joy of fitness. We are a community of empowered women, creating communities to empower women, through sport, fitness and wellness and our joint common vision is to systemically break societal & cultural barriers that restrict the participation of women in many forms of physical activity.

Meraki Sport & Entertainment head – talent & key accounts Sharba Tasneem said, “It’s an absolute privilege to partner with SIS and create events & experiences that strengthen social connections and enhance physical & psychological wellbeing amongst women. With women driving 70-80 per cent of all consumer purchasing decisions, our core focus will also be to elevate the proposition, allowing brands, an uncluttered opportunity to engage with a relevant demographic.”