Mumbai: NeoNiche is a highly esteemed Full Services Agency in India, boasting branches in Mumbai, New Delhi, and Bengaluru. Our team consists of dedicated experts from various fields of digital, marketing, and event management, enabling us to cater to the comprehensive needs of brands across diverse industries. We take pride in offering customized solutions that align perfectly with our client’s requirements.
The award-winning full-service agency that goes above and beyond to deliver integrated brand solutions aligned with your business objectives. As your strategic partner, we work closely with you to understand your goals and create campaigns that maximize ROI, both on the ground and in the digital space.
With a strong focus on customer excellence and sustainability, we leverage cutting-edge marketing automation solutions, incorporating Virtual Reality (VR) and Augmented Reality (AR) technologies to provide immersive and engaging experiences for your consumers. Rest assured, your data is safe with us, as we are the only agency in India with SOC 2, GDPR, ISO/IEC 27001, and ISO 9001 certifications. Experience the future of marketing with NeoNiche, where innovation meets results.
Prateek N. Kumar dons many hats; An investor, a successful entrepreneur, a professional CEO, a prolific business writer and a motivational speaker. After spending nearly two decades working with teams selling everything from fireworks to soaps, to yellow pages and exhibition booths, Prateek chose to step out of his day job in 2011 to pursue his passion that’s when he founded NeoNiche, which created a name for itself in the industry. NeoNiche has won more than 25 awards including the prestigious “Rising Star of India branding management company”, “Most admired experiential marketing company” and “emerging company of the year”.
Indiantelevision in an email interaction spoke to Prateek Kumar Founder & Managing Director on the integrated brand solution business, on the various marketing techniques incorporated for clients and cutting-edge marketing automation systems and more……
Edited excerpts
On theNeoNiche and services it offer as a full-service agency
NeoNiche is an award-winning full services agency. We offer Integrated Brand Solutions that align with the business objectives of a brand and deliver measurable results.NeoNiche acts as a strategic partner to enterprise clients. Our full-service agency model empowers us to approach each project with a comprehensive understanding of the Customer’s goals and objectives and working as an extension of our Client’s marketing team, we create campaigns and projects both on the ground and in digital space to create communities and outreach thereby ensuring maximum ROI for Brands.
On NeoNiche’s vision for the future, and its key focus areas to achieve that vision
NeoNiche’s Vision is aligned with India’s Vision ….as India grows to become one of the largest economies in the world and evolve as a market, We at NeoNiche are striving to become one of the largest full services agency in India on parameters of “People Practices”, “Customer Excellence” and “Revenue”.
On NeoNiche incorporating these trends into its marketing solutions for clients
ANS: At the heart of our value proposition is a crazy focus on customer excellence, as the need of our client evolves we have changed from being an “Experiential Marketing Agency” to a “Full Services Agency” with our offerings evolving from on-ground to omnichannel offerings across the marketing mix.
On NeoNiche positioning itself to leverage these trends and providing cutting-edge marketing automation solutions
NeoNiche was always known for its service acumen. However, we have created two products to cater to our clients “NeoFlo” and “InSynk” With these products we are creating a niche for our clients and providing seamless drip marketing opportunities both for Enterprise and SME clients. We also work on areas like data security and systems. In fact, we are the only agency which is GDPR compliant, ISO 9001 and ISO 27001 compliant for systems and processes in India.
On NeoNiche contributing sustainability in its marketing strategies and client campaigns
ANS: Driving sustainability in experiential marketing involves incorporating environmentally friendly practices and promoting responsible consumption to create remarkable and memorable experiences while minimising the impact on the environment. We at NeoNiche try to be carbon neutral for our client in both the treatment and usage of materials like less use of plastic bottles, and the use of eco-friendly materials like fabric branding, etc ….
On experiential marketing influencing the way customers perceive and engage with brands
Experiential marketing or engagement marketing or event marketing, is a marketing strategy that focuses on creating immersive and memorable experiences for customers. Instead of simply promoting a product or service through traditional advertising methods, experiential marketing aims to engage consumers by allowing them to interact with the brand first-hand.
On fostering a healthy work-life balance to employee productivity and job satisfaction
Healthy work-life balance is essential for enhancing employee productivity and job satisfaction. When employees are able to maintain a balance between their professional responsibilities and personal life, several positive outcomes can be observed including higher job satisfaction, less burnout, a happy family and a friendly work environment to name a few ….If you look at the Vision mentioned above our focus in on being one of the best in “People Practices”.
On managed services benefiting clients in streamlining marketing processes
NeoNiche’s managed marketing services are based on outsourced marketing solutions provided by our team of domain experts for our Clients who Instead of handling marketing efforts in-house, partner with us for managed marketing services to take care of various aspects of their marketing strategy, implementation, drip marketing, brand management, marketing automation and consultancy and research and analytics.
On NeoNiche incorporating Virtual Reality (VR) and Augmented Reality (AR) technologies into its marketing solutions
NeoNiche is increasingly incorporating Virtual Reality (VR) and Augmented Reality (AR) technologies into our marketing solutions to create immersive and engaging experiences for consumers. Including Virtual Brand Activations, Event Enhancements for attendee journeys along different touch points of a brand campaign, Gaming and Interactive Content and in-store onsite experiences.
On measures NeoNiche take to safeguard against data breaches and unauthorised access
ANS: As I mentioned earlier NeoNiche is the only agency in India which has the distinction of being awarded SOC 2 and GDPR compliance in terms of data security, apart from this we are also ISO/IEC 27001 certified which is the international standard for information security. NeoNiche is also ISO 9001 certified which is the internationally recognised standard for Quality Management Systems (QMS) It is because of this that a large number of our clients are from information technology where data security is of utmost importance.
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