Mumbai: Barista Coffee Company on Monday announced the appointment of Priyankar Singh. Singh holds more than 14 years of experience in marketing, brand strategy, and communication across North and South India.
Over the years, he has worked with reputed companies where he looked after overall marketing & brand communication. As general manager of marketing, he will be in charge of developing high-impact marketing campaigns and strengthening brand connections.
Speaking on his appointment, Singh commented, “I’m excited to work with Barista Coffee Company because I believe it will be an incredible experience for my professional and personal growth. The opportunity will provide me with valuable experience in the food and beverage industry while also exposing me to a new area of business.”
Barista Coffee Chain has grown as a brand in the past few years under the current leadership and has expanded its footprint through multi-model formats in India and internationally.
Singh started his career with Tag Media Network in Bangalore; later, he joined Inox Leisure Ltd., where he worked for almost a decade. He has experience in marketing & brand strategy, retail marketing, driving growth, customer innovation & team management, alliances, and celebrity management, along with new launches.
Barista CEO Rajat Agrawal added, “Singh will be a great asset to our organisation, his all-round experience working on various domains will help us create a platform to scale and connect to our consumers better. Further, he would be an integral part of our next phase of growth. I wish him all the best in his journey with us.”
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