Mumbai: Sideways Play has launched their first card game, WordIt!, with 3 exciting word game plays, that marry fun with learning. The game is designed for two to four players and is a fun addition to weekend family time as well as house parties. It provides a break from the meaningless scrolls that we do on our screens and is a welcome change to train our brains to connect the dots. It also is a great way to build one’s vocabulary and focus.
The game marks the formal launch of Sideways Play, a unit of Sideways that will focus on bringing fun and learning through the world of toys, games, art & craft. Over the past seven years, Sideways has partnered multiple brands such as Disney, Hamleys, and Pidilite in this domain. This puts Sideways in a sweet spot to innovate and address the opportunities that exist in the market today. The multi-disciplinary team structure equips them to provide bespoke solutions across new product development, packaging design as well as service and retail experience.
Sideways senior design director and product design lead Krishan Jagota says, “The division is born out of our extensive experience in understanding the mindset of kids and parents. While kids tend to shop from their right brain, parents use their left brain. Our aim is to be able to incorporate both these elements into our design to create a lovable product.”
Sideways senior strategy director Zahid Hussain says, “We have built the product with multiple rounds of testing to come up with the right card composition and play patterns. We are looking at WordIt! as a building block of games. We aim to build a community of users who enjoy word games. We will continue to launch new contests and versions of the games over the top through Instagram for the users to keep having fun in various ways with their WordIt! cards.”
Sideways founder Abhijit Avasthi says, “Our aim has always been to bring novelty through innovation in play patterns. Last year, we reimagined the 5000 year old dice by introducing a colour factor within the dice through an LED. It lent us to create many interesting play patterns. There are many new games brewing in our laboratory which will be rolled out over the coming years. We are also looking to actively expand our Play vertical and are looking for talented game and craft designers.”
The WordIt! game is now available to purchase from a Hamleys store or online.
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