Mumbai: Wellness brand Himalaya Wellness Company announced the launch of Himalaya Baby Massage Oil – with Mustard and Coconut. The brand has unveiled a new digital campaign called “Naye Zamaane Ka Traditional Oil” in three languages. As part of the campaign, it has curated a customised and comprehensive marketing strategy and is collaborating with several e-commerce and social media platforms.
Himalaya Wellness Company business head of babycare Chakravarthi N.V. said, “The Himalaya Indian Heritage series of Baby Massage Oil is inspired by age-old traditional Ayurvedic practises that emphasise the importance of body massage (abhyanga) in your baby’s daily regimen. Moreover, millennial parents are increasingly becoming conscious and aware of the ingredients and products they use on their babies. They look for chemically safe products along with giving the right nourishment to their babies. Hence, we believe our new Baby Massage Oil—Mustard and Coconut—will resonate with the parents of today. With the launch of this new oil, we want to provide an all-in-one solution to parents with a tidy residue-free option for their babies.”
“Over 16 years, we have created a product portfolio of over 14 babycare products and reached over millions of customers in pan India. With such new launches, we intend to anchor our presence across India, along with strengthening our position nationally,” he further added.
Himalaya Baby Massage Oil in the flavours of coconut and mustard will be sold in packs of 100 and 200 ml, respectively, for Rs 125 and Rs 230. It is offered through all distribution channels, including general trade, modern trade, and e-commerce at Himalaya’s online store, https://himalayawellness.in/.
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