Grapes wins the integrated creative mandate for Statiq

Mumbai: Grapes, an integrated marketing agency, announced that it has the integrated creative mandate for Statiq. The account was won following a multi-agency pitch and will be serviced from the Delhi office.

According to the mandate, the agency will be handling the communication strategy, media strategy, creative development, media planning, and buying of the brand. The agency will also work towards elevating the brand’s position across social media platforms.

Speaking on the collaboration, Statiq CEO & co-founder Akshit Bansal said, “As we work diligently towards making sustainable transportation a reality with our network of affordable, accessible, and reliable EV charging stations and establish this ecosystem in India, it is equally important that the masses are aware of and updated about the work done by the brand. Therefore, we have onboarded Grapes to increase our visibility among the audience and make our presence felt in the market. The agency’s expertise in amplifying presence across various mediums will assist us in reaching out to our target audience effectively. At the same time, the proficiency of the agency in strategically streamlining the creative ideas will help us in conveying our message efficiently.”

Elaborating on the same, Grapes Shradha Agarwal CEO & co-founder said, “India’s electric vehicle (EV) charging market is growing at a significant rate and is bringing exciting times for the Indian market. Today, petrol pumps are a necessity, but at the rate at which EVs are making inroads into the market, the industry portrays immense potential to thrive in the years to come. Due to this, EV charging stations outside homes, malls, and offices will become a part of daily life. Owning an EV car that is well supported by an integrated EV ecosystem will be a huge selling point for real estate in the next five years while also creating consumer demand. We hope that our collaboration with Statiq will add value to the brand’s commitment to creating a resilient EV ecosystem. We are determined to amplify its presence across the platforms and create better opportunities for engaging with the audience.”